Why All Authors Should Build an Email List

Every author web site has a “contact” page. It usually includes information on how to contact the author’s publisher, agent, etc… It may even include an email address where the author himself can be contacted. But here’s why it SHOULDN’T.

If you allow a site visitor to simply send you an email, you aren’t taking full advantage of the contact you’re making with them. You may or may not get their full name, which you might want to use later. And, more importantly, you won’t have the rights to send them an email newsletter down the line.

Instead, an author contact page should include a contact form. You can see examples of this on all of our SmartAuthorSites.com client websites (e.g. http://www.thelossofcertainty.com/contact.html).

By requiring that people contact you via this form, you’re collecting any information you might want about your readers (full name, location, etc…). More importantly, you also have the chance to add a simple line at the bottom of the submission form which, unless the site visitor un-checks it, gives you the legal right to add their email address to your mailing list.

This is HUGE! It allows you to start building an email list of people who are interested in your book, your writing, etc… This is like a ready-made marketing list (which some people would pay a lot of money for). It allows you to send out a simple email to everyone on that list when you have news you want to share (i.e. an interview coming up) or a new book coming out. Such a mailing list puts the ball in your court. Rather than people having to come to your website to learn about what’s going on with you, you can now reach out to them. This can help exponentially in terms of promoting yourself and selling your book.

Maintaining an email list is quick and easy. It’s as simple as keeping an Excel file with all the contact information. It’s something that you can do on your own, or our production team can do for you, should you build a site through us. Ditto with the actual email newsletters. You could send out simple text newsletters through your personal email address, or you could send out fancy, designed, HTML newsletters through us for as little as 2 cents per recipient.

No matter what you decide to do with your list (and even if you don’t know what you’ll do with it), make sure to start building one. There’s nothing to lose and a whole lot to gain.

Ready to get started? Contact us today to start discussing your writer website!

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