7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it?

Here are some simple ways to ensure that your website gets looked at…

  1. Amass a list of contacts. It should include as many people as possible — anyone you may have worked with, talked to about your book, etc… Send a mass email to your all of them letting them know about your new website and encouraging them to visit it.
  2. Use social networks to promote your website. Tweet about it. Include it on your Facebook profile and tout in in Facebook posts as much as possible. Include it on your LinkedIn page.
  3. Add your URL to your email signature. Make sure that every email you send not only includes your name in the signature, but also a link to your website.
  4. Always mention your site at appearances. Are you doing book signings? Or speaking engagements? Make sure to mention your website and let people know what they can find there.
  5. Become involved in blogs. Find other blogs in the same genre as your website. Then start posting comments and getting involved in the conversations. Link back to your site whenever appropriate.
  6. Create your own video. Videos can go viral! So grab a little camera and make a brief (3 minutes or less) video about your book. Make sure to mention your website in the video. Then upload it to YouTube and send it around to friends.
  7. Add your URL to all bylines. If you write any articles on the web, make sure to include your site address in the byline.

Have any other ideas that have worked for you? Please share them here!

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