Social Marketing: Is It Worth It?

I came across a really interesting blog entry (and subsequent conversation) by Barbara Vey, a regular Publishers Weekly blogger.  It starts like this …

Does the idea of Twitter cause you to tremble?
Is Facebook giving you heart palpitations?
Blogging becoming a four letter word?

If your answer to any of those questions is “yes,” then you’re not alone. In fact, you may also want to check out one of my previous blog entries: Getting the Introverted Author Out There

But back to Barbara’s blog … Barbara is speaking this week at a writer’s function in Washington and is looking for authors to chime in about how social networking has helped them, if it was worth their time, etc…

The responses are interesting. And I think it’s safe to assume that yes, social networking does work as a marketing tool for authors. Some of the more interesting comments (from authors, readers, book store owners, etc…) include….

I have to say that if it weren’t for Twitter and Facebook, I wouldn’t be reading some of the authors I do.

Owning a small Indie Bookstore, We have a store blog, I twitter and use FB. Authors on FB become a FAN of Indie Bookstores, we are good at promotion and getting your name out.

I’m a Facebook and Twitter newbie, but I must say, from the writer’s point of view, I’m enjoying Facebook particularly. Think I’m picking up a few new fans, or at least, people who seem interested in what I do!

Check out the whole blog entry and subsequent comments here.

But please do share your thoughts with us as well. How has social networking worked for you? Was it a challenge to get started? Do you feel like it’s gotten your name out there? Leave a reply below!


Posted in Uncategorized.

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *