Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours.
So what’s a blog tour? It’s basically an author making the rounds among bloggers that speak to their target audience. Sometimes those are book bloggers (who are always reviewing the latest books). Sometimes those are bloggers who have a following in the subject matter of your book. For instance, if you wrote a book about real estate investing, then you might want to reach out to a real estate blogger. Either way, the whole point is reaching people who are potential readers of your book.
So what do you do on a blog tour? That depends. Some bloggers simply like to review books. In that case, you’d reach out to them and ask if they’d be interested in your book. If so, you’d send them a complimentary copy and hope they like it! Other bloggers like to do interviews, so they might post a blog entry to their readers introducing you and allowing people to submit questions to you about your book. Those Q&As would then appear as a blog entry on the date of your blog stop.
Some bloggers may ask you to guest blog for them. Others may want to have a contest offering your book as a prize. The options are endless.
But here’s a tip: try to vary what your blog tour covers. Because you might have people who follow you around from blog to blog, so it makes sense to offer them something new and different with each blog stop.
No matter what the blog tours involve, always promote each blog stop on your website’s events calendar, and always include links back to your website and/or to buy the book from each blog on your tour! After all, that’s your goal, right?
Here are a few other resources to help you learn more about blog tours…