New Author Marketing Tools from Amazon!

amazonLook out! Amazon continues to innovate …. and (hopefully) authors can benefit from these latest new offerings.

Case #1: Kindle Countdown Deals

Here’s how Amazon describes it:

Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach more readers. Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. You’ll also continue to earn your selected royalty rate on each sale during the promotion.

Here are some of the benefits of Kindle Countdown Deals:

1) They’re time-based: Not only does this give you more control to decide how long the book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
2) Customers see the regular price: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price.
3) Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.
4) There’s a dedicated website: Customers can easily browse active; Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals, providing yet another way for books to be discovered.
5) You can monitor performance in real-time: A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so it’s easy to compare.

Say for example your book has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time, with a starting price of $1.99. You set three price increments to run 24 hours each.

During each promotional day, your book’s detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price.

Case #2: Kindle First

As Amazon describes this new program:

Amazon Publishing editors select four new books each month.

Readers can buy one featured book for $1.99 every month.

These books are available in advance of their official release date.
Of course, this only helps you as an author if your book is selected as one of the works to be featured by Kindle First. But if it is? Boy, are you in for skyrocketing numbers in readership.
There’s no word yet on how the editors are going to choose the featured books, and whether they’re going to be titles from publishing companies or those published through Amazon’s own CreateSpace, but stay tuned ….
For more on these two new features from Amazon (and how they may impact authors like you), read the latest analysis from PC Mag, GeekWire, and Liliputing.com.
And if you’ve had any experience with either of these two new features, share your experience with us!
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