best selling authors orb or light

Best Selling Authors: 10 Marketing Secrets

best selling authors orb or lightWhat better way to join the exclusive club of best selling authors than … well … to hear how others did it?

With that in mind, I have scoured the web and collected 10 quotes from best selling authors on their secrets to their success, as it relates to marketing efforts.

Best Selling Authors Marketing Secrets

1. Publish your novels in fast succession.

“Have several novels in the pipeline—finished or nearly so—when you present your first work to a publisher or go the self-publishing route.”
—Kathy Reichs

2. Don’t be afraid to get your hands dirty.

“I know so many people who want to be writers. But let me tell you, they really don’t want to be writers. They want to have been writers. They wish they had a book in print. They don’t want to go through the work of getting the damn book out. There is a huge difference.”
—James Michener

3. Identify your audience and your genre before you even start writing.

“There’s no mystique about the writing business, although many people consider me blasphemous when I say that. … To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.”
—Clive Cussler

4. Have thick skin when you face criticism.

“The critics can make fun of Barbara Cartland. I was quite amused by the critic who once called me ‘an animated meringue.’ But they can’t get away from the fact that I know what women want—and that’s to be flung across a man’s saddle, or into the long grass by a loving husband.”
—Barbara Cartland

5. Take control of your writing career.

“Having my first publisher destroy my dream debut made me realize that I had to take control of my career. I couldn’t leave it in the hands of a publisher interested in only his bottom line. I had to find my readers and connect with them in ways that no publisher ever could. And I had to learn how to be CEO of Me, Incorporated.”
—CJ Lyons

6. Be willing to work for reviews.

“Instead of asking family and friends to write reviews of our books, we should consider courting real reviews by running special promotions. Short $.99 sales or free promos (where Amazon price-matches Smashwords or other sites) are good ways for readers to discover us.”
—Elizabeth Spann Craig

7. Surround yourself with the right people.

“The learning curve on selling e-books is tough. If I didn’t have indie pals like Chris Keniston, J.M. Madden, J.C. Cliff, and Becky McGraw, who helped me navigate this new world, I wouldn’t be as successful as I am today. There’s no manual on how to sell e-books, and if you’re unlucky enough to hit a pothole, it can demolish your career in a heartbeat.”
—Lindsay McKenna

8. Start your marketing efforts before your book is published.

“Start your mailing list while you’re polishing your books and getting them ready to release. Build it via a clean, functional, engaging website and other social media that you’re comfortable with (people can tell when you’re not having fun and simply ‘working’ them, so play to your strengths). Start sending out newsletters–keep them genuine as if you’re writing to the one person who most loves your writing and truly wants to know what is going on with your life and your books.”
—CJ Lyons

9. Be patient.

“It’s difficult to get your work read, so don’t be disheartened if it doesn’t happen straight away for you (it didn’t for me either!).If no one reads your work, use ebooks and get it out there on the internet. You can get an audience at the click of the button, and you’ll soon know if your work is any good or not as they’ll tell you.”
—Amanda Prowse

10. Think of your writing career as a business.

“You have to take this seriously as a business, but only if you want it to be a business. Many people consider their writing to be more about therapy, or just self-expression. But I wanted to change my career from IT consultant to author-entrepreneur, and I wasn’t content to accept the ‘poor author in the garret’ myth. So that’s the first thing, take it seriously.”
—Joanna Penn

book publishing facts

Book Publishing: 5 Things That Might Surprise You

book publishing factsYou’re writing your first novel. You, of course, would like to get published. So how do you break into book publishing?

Like many fields nowadays, book publishing is an industry that is changing by the minute. Here are five recent statistics that might surprise you.

Book Publishing Stats

1. In 2015, there were 727,125 self-published books. That’s right: nearly three-quarters of a million books were self-published last year. That’s up 21% in the last five years, according to Bowker, and it’s estimated to be roughly two thirds of the total number of books published. And that number is only increasing.

2. Traditional publishers do little to market most books they publish. It’s true. Unless you’re already a bestselling author, it’s unlikely that the publishing company that opts to publish your book will invest a lot of time and money to get it sold. Instead, they will rely on you to get your hands dirty. That’s why, if presented with two books that are equally good, a publishing company is far more likely to publish the book that has an author with a bigger following on social media, or a ready-made email list and promotion plan.

3. The book publishing market has met crowdfunding. Just this week, a milestone was hit. “Crowdfunding giant Kickstarter has hit a landmark, recording $100 million in pledges to small publishers and self-publishing authors,” according to SmallBizTrends.com. This means that not only are there two options for publishing any more — pay for it yourself (self-publish) or let a publisher pay and keep most of the profits — there’s now a third option: get funded.

4. Most authors never make a penny. It’s sad, but true. Here are a few stats from Income Diary:

  • 70% of books don’t make a profit.
  • Traditional publishers keep 90% of the profit from a book’s sales.
  • If a book sells 10,000 copies, it’s considered successful. “The average royalty through a traditional publisher is 10%. So even if you sell 10,000 copies of $10 book (through a traditional publisher), you’re only walking away with $10 grand.”

And yet, all of this doesn’t mean that you’re destined to continue at your full-time job for the rest of your life. In fact, even some self-published authors have gone on to make a very good living. According to Tharawat Magazine, “Mark Dawson, one of Kindles most successful self-publishers, gets paid $450,000 annually.”

5. It takes a village to publish. While it’s true that authors are now more independent than ever — they can self-publish their books with little to no help from a traditional publisher — authors still need a team of people to help get their book to the finish line. Every author should be working with a professional cover designer, book editor, and website developer/marketing consultant to help them get their book to where it needs to be. After all, what good is a wonderfully-written book if the cover looks shoddy or the website is amateurish? You might be a wonderful writer, but you’re probably not a professional at all of these things.

What else have you learned dipping your toes in the book publishing industry? If you have other surprises you’d like to share with authors just starting on the journey, please share them below!

good author reads for august

August Round-Up: 5 Good Author Reads

Happy September, everyone. I can’t believe it’s time to bid adieu to summer! But all good things must come to an end. Including the month of August. In case you missed it, here are five good author reads from the month that you might have missed.

good author reads for augustGood Author Reads from August

1. Trade Journals: The Book Publicist’s Secret Weapon
“Trade journals offer book-selling, career-building opportunities for authors of both nonfiction and fiction. What are they and what can you expect?
Build Book Buzz | August 2, 2016

2. 5 Mistakes Authors Make With Their Websites
I have already discussed the importance of the way your present your book and how you can market it better. However I have started to note a problematic trend- that of the bad website.
LinkedIn | August 5, 2016

3. DIY: How to Price a Self-Published E-Book
Setting a book’s price requires some creativity on the part of the author, a careful consideration of the book’s potential audience, and an assessment of what the author hopes to accomplish with the book.
Publishers Weekly | August 5, 2016

4. Author Website Load Time: 7 Things You Sh
ould Know

What’s my website load time? How do I speed it up? To help you get answers, here are seven things you need to know about website load time.
Smart Author Sites | August 24, 2016

5. Six-figure Book Promotion Strategies for Authors
In this interview, the author of over 100 books in niche genres covers effective book promotion strategies, the Amazon Algorithm and much more.
Written Word Media | August 25, 2016

Do you have other good author reads to share? Please post them in our comments box below!

what's my website load time

Website Load Time: 7 Things You Should Know

website load time“What’s my website load time?” … “Why is my site so slow?” … “How can I speed it up?”

These are questions I frequently get asked by clients whose author websites take a while to load. To help you figure these things out, here are seven things you need to know about website load time.

Facts About Website Load Time

1. There are a variety of factors that can impact website load time. Load time literally refers to how long it takes a page on your website to fully load for a user. That’s the simple part. But what determines how quickly your website loads is dependent on a multitude of factors. Examples of some of what can speed up or slow down load time include:

  • Content or images on the page
  • The quality of the server it’s on
  • The plug-ins you have running
  • Back end code

These are some of the primary pieces that can impact load time, but it’s definitely not a comprehensive list. All of this is to say that speeding up website load time can be a complicated task.

2. Different pages have different load times. There’s really no such thing as a site load time. Each page of your site loads independently, and each one has its own time associated with it. So, for example, your book excerpt page — which may have a large image in it that shows pages of the book — could take a whole lot longer to load than a shorter page with a quick author bio. Make sure you examine the load time on each page of your site independently.

3. Slow load time is directly related to user abandonment. Yes, there is a cost to having a site that takes a long time to load. Basically, people just won’t wait for it. Check out this handy dandy chart, courtesy of Hobo.co.uk. It pretty much says it all.

facts about website load time

4. Website load time can be different on desktop and mobile. It’s true. The amount of time your site takes to load on a phone may or may not be drastically different from desktop. In other words, if your site is mobile-responsive (which nearly every new site is), by definition it provides a different user experience on desktop and on mobile. Which means that one version may use plug-ins or formatting that the other doesn’t, which can (of course) impact load time.

5. You can check/test your website load time(s). Yes, there are various tools that can allow you to do this. But the one that I find most effective is Google’s Pagespeed Insights. Not only will this grade your site load times for mobile and desktop, but it will tell you what you’re doing well and what you’re doing wrong, with concrete direction on how to improve your site speed score.

6. Website load time can affect SEO, too. One of the reasons I recommend the Google tool for testing your site speed is because there’s another hidden implication associated with slow site speed: a hit on your SEO placement. In other words, if Google deems your site to be too slow, it is also likely to determine that your site is a poor user experience and t’s going to penalize you by making the site show up lower on search results. So making sure that you get the seal of approval from the Google site speed test serves two purposes.

7. There are simple things you can do to decrease load time. The process of speeding up your website load time may or may not be simple, but it’s always start to smart with some of the lighter lifts before getting too in the weeds. Those include.

  • Optimizing the images on your site
  • Reducing the amount of content on specific pages
  • Uninstalling any plug-ins you’re no longer using

If these simple fixes don’t work, then you can start looking into if it would be helpful to have a developer reduce the CSS or JavaScript that is associated with each page. But first things’s first: figure out what your load times are and try some simple ways to speed them up. Your users will thank you.

kids reading books: children's authors

6 Tips for Children’s Authors

kids reading books: children's authorsChildren’s authors face some unique challenges. While authors of books about religion or history — or even a romance novelist — have a ready-made audience of people interested in that genre, children’s authors have more of an uphill battle. They need to identify their target audience and convince them that this book is the right one for their kids.

So how should children’s authors get their books out there and in the hands (and minds) of the right people? Here are six strategies to try.

Children’s Authors: 6 Things to Keep in Mind When Marketing Your Books

1. Word of mouth is key. There’s no one out there searching Google for “great kids books.” It just doesn’t happen. So how does a children’s book make it onto the bestseller list? The key is usually word of mouth. In other words, one child reads the book and loves it. Her mom is sitting at the playground the next day and starts talking to her friend about the great book that her daughter read the night before. That’s the beginning of what is ultimately a long chain of conversations about this “book my child loves.” So start by getting your book into the hands of as many parents as possible. Give out free copies. Offer a special deal for your e-book. The more kids that can read it, the more parents that can talk about it.

2. Talk to multiple audiences. Who buys children’s books? Well, parents buy children’s books. Teachers add children’s books to their curriculum. Librarians make children’s book purchases. And, of course, you’ve got the kid who comes home from school and says, “Mommy … will you PLEASE buy me that book that little Timmy was reading?” In other words, children’s authors need to sell their books to multiple audiences. You, of course, want kids to love it. You also want to convince parents that it includes a good lesson for their child. And you want teachers and librarians to know that it’s a great book that will help their kids read (and maybe learn other things along the way). In other words, you need to position your book to each of these audiences uniquely, and possibly even dedicate specific flyers, social media messages, or pages on your website accordingly.

3. Think about events. An event can be many things. It can be a speaking engagement at the public library or local school. It can be a book reading and signing at a bookstore. Or an event can be a fun gathering at the local park or rec center. Maybe you invite kids there with lots of food, snacks and activities. Maybe you create life-like versions of your characters and have the kids interact with them. You can think as big or as small as possible, but actually having the opportunity to interact with parents and children will help you build a loyal fan following. You can find examples of great children’s authors’ events on the Children’s Book Council “Kid Lit” page.

4. Join a children’s book community. There are various organizations out there full of children’s authors (and sellers!) For example, the Society of Children’s Book Writers and Illustrators (SCBWI) boasts more than 22,000 members, and has various regional chapters that hold conferences throughout the year. Conferences like these — and others — allow writers, illustrators, editors, publishers, and agents to meet and get to know one another. Connect with professionals in the industry, and get a chance to schmooze with top children’s book publishers.

5. Make the online experience fun and interactive. Remember: your book is for kids. That means it needs to be fun. So make your children’s author website or social media presence just that. Examples of ways to do this can include:

  • A social media campaign in which you ask users to submit cute photos of kids reading your book
  • An online poll in which you allow readers (parents and kids alike) to choose the name of a character in your next book
  • A fun crossword puzzle that uses the names of characters/places in your book
  • A kids’ writing contest, in which kids can submit their own book reviews, recommended additions to your story, etc…

These are just a few ideas of ways to bring your story into an interactive online experience. Get creative and come up with your own.

6. Think big (and yes, I know that’s the name of a popular children’s book). What makes your book different and unique? How can you market it to your audience? Publishers Weekly recently cited a few good examples of authors who did just that. In promoting his children’s book about little league baseball, The Hometown All Stars, Kevin Christofora sold copies of it in bulk to a local little league team, which they could then re-sell to parents at full price as part of a fundraising effort. Laura Barta, author of My China Travel Journal, actually founded a toy company and included the book as a learning tool in a larger set of educational materials about China that also includes “color story cards for reading comprehension, a fabric play mat, and standup puzzle pieces.”

Get your book in front of as many kids, parents and teachers as possible, and let the word spread!

July in Review: 5 Great Author Reads

Happy August. Now that July has come and gone, we’ve gone ahead and put together the five author reads from the month that you won’t want to miss.

Author Reads from July

author reads july1. 70 Quick Tips That Will Boost Your Author Blog
Want more reader for your author blog? Here are 70 things you can do in 6 categories to improve your author blog’s impact.
Build Book Buzz | July 6, 2016

2. What Do My Analytics Really Mean?
Here are 10 specific things to look at in your Google Analytics, what they really mean, and what you should do as a result.
Smart Author SitesJuly 14, 2016

3. The Formula for More Book Sales
The formula for more book sales is simple. And, you don’t need to be a mathematician or chemist to apply it to your book.
Build Book Buzz | July 20, 2016

4. Amazon Books: 10 Things You Need to Know
From publishing rights to pricing and distribution … if you’re considering self-publishing through Amazon, here’s are 10 things you need to know.
Smart Author SitesJuly 21, 2016

5. 10 Self-Publishing Trends to Watch
Ten trends shaping the future of publishing
Publishers Weekly | July 22, 2016

Stay tuned for more author reads in August and beyond!

Author Website Technology: 5 Must-Have Features

author website technologyJust like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors.

Author Website Technology Musts

1. Newsletter sign-up functionality. What’s the best way to get someone to come back to your site multiple times? It’s by collecting their email address, so that you can continue to keep in touch with them. I’ve written extensively about strategies for compelling readers to sign up for your newsletter; but from a tech perspective, you actually need a way for them to do that. There are various types of author website technology that allow newsletter sign-ups, from simple and free WordPress plug-ins that collect/maintain the list to more advanced options (which often involve a fee) like Mail Chimp. But regardless of which type of service meets your needs, you won’t want to have an author website without a way to properly build your email list.

2. SEO plug-in. I write extensively about SEO strategies — from how to form blog posts to keyword research strategies. But, once again, it’s the author website technology that has to be in place to make it work. There are a variety of plug-ins that WordPress offers for SEO — from the simple to the more advanced. My personal preference is called Yoast. It allows you to enter the preferred keyword for each page on your site and then guides you on how to make sure to properly incorporate it in the appropriate places. This makes a huge difference in how your site places on search results.

3. Social networking integration. Maybe you have a strong author presence on Facebook. Or Twitter. Maybe LinkedIn is more appropriate for your writing. You probably have an author profile on Amazon, or a page on GoodReads. And if video is your thing, then you may have a YouTube channel. All of these are social networking channels, and whichever ones you’re involved in need to be prominently displayed on your site. Whether you go with simple social networking buttons in the top right corner, or you have fully-embedded widgets from your most active profiles, make sure those are visible. So if a reader who is very active on Facebook comes to your site, she can easily find your Facebook page and become a fan or follower.

4. “Buy the book” links. It’s such a no-brainer, ad yet it’s frequently forgotten. Make it easy for people to buy your book! If you prefer to sell copies yourself, there are easy ways to integrate a PayPal buy button on your site. But most authors simply choose to offer links to buy the book through Amazon, B&N etc… Give buyers as many options as possible (since just about everyone has a preference) and make it a prominent, easy click.

5. Mobile-friendly design. This is one of the most important pieces in author website technology today. I’ve written full pieces about the whats and hows of mobile-friendly design, but here’s the gist: more than half of today’s internet users are browsing on their phones or tablets. In addition, Google is punishing sites that are not mobile-friendly by having them fall lower on the search results pages. All of this adds up to one basic rule: Make sure your author website is in a design format that adjusts for mobile devices. It’s that simple. The majority of current WordPress themes are mobile-friendly, so it’s simply a matter of selecting the right one, checking it on your mobile device, and running a simple mobile-friendly test on Google.

Don’t let today’s author website technology leave you in the dust. Make sure you have these five features in place on your author website.

amazon books publishing

Amazon Books: 10 Things You Need to Know

amazon books publishingBoy how times have changed. Today, self-published Amazon books are some of the best-selling books out there. If you’re considering self-publishing through Amazon, here’s are 10 things you need to know.

Amazon Books: What You Need to Know

1. CreateSpace/Kindle Direct Publishing (KDP) are the names of the self-publishing companies run by Amazon. CreateSpace is the one in which you would publish a book in print; KDP is for Kindle versions of your book. Speaking of which….

2. You can decide if you want Kindle, print or both when you publish through Amazon books. Publishing on Kindle is totally free. Publishing in print requires actually printing the book (which isn’t free), but since it’s print on demand, you would really only eat that cost when your book is ordered online.

3. Amazon will allow you to create an author profile page. Do it! When you publish your book through Amazon, you will have the opportunity to create an author profile page with your photo, bio, genre, keywords, etc… Make sure you do this, as it can make a difference in the number of books you sell.

4. Yes, you can easily link from your author website to buy the book on Amazon. I get this question from authors all the time … if you build me an author website, can you link to Amazon so people can buy the book? Yes. Absolutely we can.

5. You can set your own price. Yes, when you self publish through Amazon, you can decide how much your book costs. Offer your e-book for only 99 cents if you want to increase readership. Or decide that $3.99 is a fair price. It’s your call.

6. You control the whole process from start to finish and retain all the rights to your book. Unlike going through a traditional publishing house, you are in charge of what your book is titled, what the cover looks like, etc… Best of all, you retain the rights to your book and can even sell it to a publisher later.

7. The percent of your sales that you collect may vary. It’s basically either 70% or 35%, depending on your pricing, your location, etc… Check out the Amazon guidelines to understand which bucket you would fit into. Either way, it’s a lot more than what you’d keep through a traditional publisher.

8. You can take advantage of Amazon books promotions. I’ve spoken with many authors who have found that taking advantage of one of Amazon’s many promotions — like giving away your book for free for up to 5 days — made a huge difference in exposure. Other promotions include earning money when people borrow your book, the Matchbook program (which offers the free Kindle version with a hardcopy) and the Kindle Countdown Deals.

9. Publishing is free, but you may still need to pay for various services. It doesn’t cost you a penny to self-publish through Amazon (except the printing of purchased books). But what doesn’t come with self-publishing through Amazon is the services you usually get through a traditional publisher — editing, book cover design and any marketing services. And these aren’t areas you want to cut corners in, so make sure you set aside some budget to get professionals to help you in these areas.

10. Don’t forget to start building reviews. Once your book is available on Amazon, people can start posting reviews of it. And you want them to! Ideally, you’ll want to readers themselves to be raving about your book in a review on the book’s page. But before that happens, you can ask friends and fans to get that conversation started. Having reviews posted can make a world of difference for a prospective reader.

Okay, so what have I forgotten here? What was your experience with self-publishing Amazon books? Share your experiences, opinions, little known facts, etc… in the comments box below.

What Do My Analytics Really Mean?

what do my analytics really meanYou’re an author. You have a website. And (if you’ve been properly advised) you have Google Analytics that allow you to regularly review your site traffic. But like many authors, you may be asking: “What do my analytics really mean?”

After all, when you log into Google Analytics, you’re likely to see a slew of numbers and terms you don’t know. And many authors are not exactly “numbers people” who naturally understand what all the tables, charts and digits represent. That’s okay.

Here are 10 specific things to look at in your Google Analytics, what they really mean, and what you should do as a result.

  1. Users (under “audience”): This is a pretty basic stat. It’s how many people visited your site in the time period you’re reviewing. “Users” is also subdivided into two segments: new visitors and returning visitors. So if 100 people visit your site in a given month, and half of them come twice, then you’d have 150 users, 100 new visitors and 50 returning visitors. Obviously, one of your primary goals in driving traffic to the site is to increase the number of users. Depending on your personal goals (selling books, building a fanbase, etc…) you may weigh new visitors more heavily than returning visitors, or vice versa.
  2. Pageviews (under “audience”): This is a pretty simple stat. It’s how many pages on your site were visited during that time period. So if you’re 150 visitors each visited an average of 2 pages each time they came, you’d have 300 pageviews. Again, the higher the better!
  3. Bounce rate (under “audience”): A “bounce” is considered a visit to your site in which only one page was viewed. So if someone came to your homepage, looked briefly at it and then decided, “nah, I was really looking for something else,” that would be considered a bounce. And your bounce rate is shown in percentages, so if, of your 150 visitors, 100 of them only looked at one page, your bounce rate would be 66%. As scary as this number may be, it’s actually not unprecedented. According to an article on GoRocketFuel.com, “As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.”
  4. Mobile (under “audience”): Do you know what kind of device people are using to view your site? It’s important that you do. This stat will show you what percentage of your users are on desktop vs. mobile. If a large percentage is mobile, you will want to make sure that your site is mobile friendly.
  5. Geo (under “audience”): This cool feature will tell you which countries your visitors are coming from. Depending on the type of book you’ve written and where it’s available, this could be some very valuable information.
  6. Acquisition: This is a very, very important stat. It tells you where your visitors are coming from. And it’s broken down into three buckets: “organic” (which means people searching on Google/Yahoo/Bing and then clicking on a link to your site from search results; “referral,” which refers to links to your site from other sites (like Facebook, for example); and “direct” (which means people physically typing in the URL based on having read it or heard it somewhere).  There are marketing efforts that can be put in place to increase all three of these, like advanced search engine optimization for organic, outreach to other sites/bloggers for referral, and making sure to include your site URL on your book jacket (direct). This stat is how you will know which of your efforts are effective.
  7. Site content (under “behavior”): This tells you which pages on your site people actually visited. It will break down for you all the pages that were visited, how many people visited each one, and how much time they spent on each page. If you look at very little else in your analytics report, this one is super important, because it gives you an idea of where on your site people are going and how long they’re staying there.
  8. Landing pages (also under “behavior”): A landing page refers to the page that someone entered your site through. And while authors commonly assume that most people come into the site through the homepage (and often they do), you may look at these stats and be surprised to learn that a large percentage of users are coming in through a blog post or your author bio. This information is important because it allows you to recreate the user experience, arriving with a fresh eye on something other than your homepage. What do they see there? Are there links to other parts of the site? An easy way to see/buy your book? You may consider adjusting what’s on these pages if you discover that a large percentage of users are entering through them.
  9. Users flow (under audience): This is a super cool feature of Google Analytics. It allows you to physically view the flow that users went through on your site. This visual demonstration allows you to see the pages people entered your site through, and then where most of them went from there. For those of you who prefer to see your stats visually, this may really open your eyes about where people are on your site.
  10. Exit pages (under “behavior”): So a landing page is where people came into your site. An exit page is where people left. If you look at the user flow and exit pages and notice that it’s, for example, the “buy the book” page that is your biggest exit page, then it’s time for you to pay some extra attention to what’s on that page. What is it that is boring or frustrating users enough that it’s making them leave? Take a look at your largest exit page and try testing a change or two to it. Try changing the copy that’s on that page, or add a photo to make it more engaging. Most importantly, make sure there are links on the page that allow people to keep reading if they’re interested. Play around with it and see if you can identify one or two small changes that might lower your exit rate on this page.

Whew! Now, all of this isn’t to say that Google Analytics will ever be easy or come naturally to authors. But hopefully, you will now know what to look at and what it means. And if you have questions, feel free to contact us for additional help!

June Roundup: 5 Don’t-Miss Author Reads

Happy July, everyone! With June now in the rear view mirror, here are some author reads that you might have missed (and that you can now catch up on)…

Author Reads From June

1. Author uses novel tactic to promote book
Build Book Buzz
June 1, 2016

2. May 2016 Author Earnings Report: the definitive million-title study of US author earnings
Author Earnings
June 2, 2016

3. Facebook Live for Authors: What You Need to Know
Smart Author Sites
June 10, 2016

4. Authors: SEO Blog Posts in 3 Easy Steps
Smart Author Sites
June 16, 2016

5. As E-book Sales Decline, Digital Fatigue Grows
Publishers Weekly
June 17, 2016

Enjoy summer while it lasts! And if you stumble across any other good author reads, please share them with us in the comments box below.