karinabilich

3 Ways E-Book Readers Are Changing How They Read (and Writers Write)

I just read a fascinating article about how more people are becoming e-book readers on their phones (not even tablets or Kindles anymore!), and how that’s changing the whats and hows of their reading. And, of course, when their reading habits change, then … well … an author’s writing needs to change as well. After all, it’s […]

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Report: Author Website Copy That Sells

I stumbled across an absolutely fascinating report today. It was put together by BookBub and includes some interesting details on what they learned doing A/B testing of copy on author websites. For those of you who don’t know, A/B testing refers to dividing site visitors into two random groups, each experiencing the site with one difference. For

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