2015 is rapidly approaching, and with a new year comes new goals, new technologies and new promises. With that in mind, here are five things that authors might consider making their 2015 new year’s resolution.
1. I will blog/update my site regularly. There’s a reason this is the first potential resolution on the list. This is where I see the most authors getting lax, or letting things slide. I regularly see blogs that haven’t been updated in months, or “upcoming events” listed that have dates long in the past. Look, it’s hard to stay on top of these types of things. After all, authors have a lot of other things to do. But consider this: if you visited a website and saw that it hadn’t been updated in a while, what would your reaction be? Probably something like, “If he/she isn’t paying attention to it, why should I?” That in and of itself is enough reason for you to make sure your website is always current, and looks like it’s tended to.
2. I will make sure my site is mobile-friendly. Mobile is taking over the world. Seriously. The number of mobile users has grown tremendously in the past few years, and it’s only continuing to get larger. Whether it’s phones or tablets, a large percentage of web users nowadays are not using a desktop computer with a large screen. So when is the last time you looked at your site on a mobile device? How about multiple mobile devices (say, an iPhone and a tablet)? If your site doesn’t offer the optimal user experience on those devices, then you should make your goal for 2015 to make sure that every mobile user has as good an experience on your site as a desktop user.
3. I will begin adding video to my website. I recently posted another entry on video. And, if you haven’t gotten into video yet, the numbers are pretty scary. In short, video is the future of the web. As much as you and I may be “authors” (i.e. people of the written word), we will fall behind the times unless we start thinking about ways to incorporate video into our author websites. Whether they’re vlogs, book trailers or curated YouTube videos, don’t let video pass you by this upcoming year.
4. I will take an objective look at my site. When you look at your author website on a regular basis, it’s hard to know what it looks like to new users. It’s kind of like your spouse: he or she may look beautiful to you every day, because you don’t notice that receding hairline or those few extra pounds. But to someone new, those things might be evident. In other words, take a step back and look at your website like you’re seeing it for the first time. Does the design look current? Is it clear at first glance what kind of writer you are? Does the tagline you put under your name still apply? Is there anything on the site that looks out of place? Sometimes, it helps to step away for a little bit before you come back with fresh eyes. You may be surprised at what you see.
5. I will think about new ways to make my site interesting. This is where I stop giving you specific ideas and toss the ball into your court. The best author websites are the ones in which the authors have started their own trends. Maybe they are asking readers to vote on a title for their next book. Maybe they’re running a writing contest for aspiring writers in their genre. Maybe they’re doing live video chats with users, answering questions. The ideas are endless, and it’s up to you to come up with them. So make a resolution to think outside the box this upcoming year and make your site one that others will want to emulate.
Happy New Year, everyone!