I just read a fascinating article about how more people are becoming e-book readers on their phones (not even tablets or Kindles anymore!), and how that’s changing the whats and hows of their reading. And, of course, when their reading habits change, then … well … an author’s writing needs to change as well. After all, it’s […]
3 Ways E-Book Readers Are Changing How They Read (and Writers Write) Read More »
Now how’s this for playing with reality? I’m blogging about blogging. But seriously, each week, I have to first come up with an idea for a blog post, and then come up with a good title for that post. I’ve written extensively about the former — ideas for author blog posts. What I haven’t yet
3 Musts for Titling Your Author Blog Posts Read More »
Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. Seuss book. Here’s a summary
Creating a Social Media Hashtag Campaign to Promote Your Book Read More »
Nearly every author website has an “About the Author” page. This generally contains the author’s biography so that visitors and fans can learn more about the person behind the book. In the decade plus that I’ve been working in this field, I’ve seen tons of different types of author bio pages. Some are written in the
5 Tips on Writing a Good Author Website Bio Read More »
Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common recommendations for fiction authors? A
Creating a Book Secrets Page on Your Author Website Read More »
I stumbled across an absolutely fascinating report today. It was put together by BookBub and includes some interesting details on what they learned doing A/B testing of copy on author websites. For those of you who don’t know, A/B testing refers to dividing site visitors into two random groups, each experiencing the site with one difference. For
Report: Author Website Copy That Sells Read More »
I can’t believe June has come and gone already! So in case you missed it … here are the five must-reads for authors from the month of June. 1. Facebook Advertising for Authors, by Mark Dawson: Part 1 Reedsy Blog June 4, 2015 2. How to Sell Out a Book Signing Without Being a Celebrity Build
June Round-Up: 5 Must-Reads for Authors Read More »
I stumbled across this really interesting converstaion on LinkedIn. The question was posed to authors: “What’s the one biggest surprise or thing you wish someone would have told you about the authoring or publishing process?” Here are highlights from some of the responses: —– You’re not just an author, you’re a marketing expert and a
Author Wisdom: What I Wished I’d Known Sooner Read More »
It’s one of the most important questions I ask an author when we first talk about designing their site: “Is your book cover finalized yet? If so, can I see it?” The Relationship Between the Design and the Cover An author’s website should — to some degree — resemble their book cover. If the site
Designing an Author Website Without a Book Cover Read More »
Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors ask me, “Should I sell
“Should I Sell the Book Myself?” Read More »
