With that in mind, I have scoured the web and collected 10 quotes from best selling authors on their secrets to their success, as it relates to marketing efforts.
Best Selling Authors Marketing Secrets
1. Publish your novels in fast succession.
“Have several novels in the pipeline—finished or nearly so—when you present your first work to a publisher or go the self-publishing route.”
2. Don’t be afraid to get your hands dirty.
“I know so many people who want to be writers. But let me tell you, they really don’t want to be writers. They want to have been writers. They wish they had a book in print. They don’t want to go through the work of getting the damn book out. There is a huge difference.”
3. Identify your audience and your genre before you even start writing.
“There’s no mystique about the writing business, although many people consider me blasphemous when I say that. … To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.”
4. Have thick skin when you face criticism.
“The critics can make fun of Barbara Cartland. I was quite amused by the critic who once called me ‘an animated meringue.’ But they can’t get away from the fact that I know what women want—and that’s to be flung across a man’s saddle, or into the long grass by a loving husband.”
5. Take control of your writing career.
“Having my first publisher destroy my dream debut made me realize that I had to take control of my career. I couldn’t leave it in the hands of a publisher interested in only his bottom line. I had to find my readers and connect with them in ways that no publisher ever could. And I had to learn how to be CEO of Me, Incorporated.”
6. Be willing to work for reviews.
“Instead of asking family and friends to write reviews of our books, we should consider courting real reviews by running special promotions. Short $.99 sales or free promos (where Amazon price-matches Smashwords or other sites) are good ways for readers to discover us.”
—Elizabeth Spann Craig
7. Surround yourself with the right people.
“The learning curve on selling e-books is tough. If I didn’t have indie pals like Chris Keniston, J.M. Madden, J.C. Cliff, and Becky McGraw, who helped me navigate this new world, I wouldn’t be as successful as I am today. There’s no manual on how to sell e-books, and if you’re unlucky enough to hit a pothole, it can demolish your career in a heartbeat.”
8. Start your marketing efforts before your book is published.
“Start your mailing list while you’re polishing your books and getting them ready to release. Build it via a clean, functional, engaging website and other social media that you’re comfortable with (people can tell when you’re not having fun and simply ‘working’ them, so play to your strengths). Start sending out newsletters–keep them genuine as if you’re writing to the one person who most loves your writing and truly wants to know what is going on with your life and your books.”
9. Be patient.
“It’s difficult to get your work read, so don’t be disheartened if it doesn’t happen straight away for you (it didn’t for me either!).If no one reads your work, use ebooks and get it out there on the internet. You can get an audience at the click of the button, and you’ll soon know if your work is any good or not as they’ll tell you.”
10. Think of your writing career as a business.
“You have to take this seriously as a business, but only if you want it to be a business. Many people consider their writing to be more about therapy, or just self-expression. But I wanted to change my career from IT consultant to author-entrepreneur, and I wasn’t content to accept the ‘poor author in the garret’ myth. So that’s the first thing, take it seriously.”