Keep Author Website Content New, Fresh and Interactive

How many writers websites have you looked at? What seems to be missing from most of them? Based on my experience, one of the biggest problems with author web sites is that they’re stale and dull. They’re more like a portfolio than a website. They include author photos, a bio, …

Want to Get FREE Publicity for Your Books? Try Pitch Rate

Another marketing tip from our friend Michael Volkin at SellaTonofBooks.com As an author you are considered an expert in the field in which your book is written.  The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for …

Author Takes Twitter to a New Level

An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) …

Should You Sell the Book Yourself?

Here at Smart Author Sites, we’ve worked with many authors, a fair amount of whom are self-published. And one question that I frequently get asked by authors who are self-publishing is how easy/difficult it is for an author to sell their book themselves through the book web site. If you’re …

Sell More Books With Viral Videos/Book Trailers

So what’s a book trailer? Or a viral video for authors? How do you get one made? What should be in such a video? How do you get it to actually go viral? How does this lead to book sales? We’ve got the answers from a variety of sources… ————————————————— …

Why All Authors Should Build an Email List

Every author web site has a “contact” page. It usually includes information on how to contact the author’s publisher, agent, etc… It may even include an email address where the author himself can be contacted. But here’s why it SHOULDN’T. If you allow a site visitor to simply send you …

Use FriendFeed to Find a Ton of Customers

This is our first (of many) social networking tips from Michael Volkin. More details on him below… FriendFeed.com is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter …

A Common Author Sin

Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake! Get your domain name out there. Get people to link to your …