A Common Author Sin

Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake!

Get your domain name out there. Get people to link to your site. Here are some really simple ways to spread the word about your book website.

  • Put the URL on the book jacket
  • Print out business cards that mention your site
  • Tell people at speaking engagements/book signings to visit your site
  • Put your URL in the signature line on all your emails
  • Mention your site whenever possible on message boards and blogs
  • Always make sure that any articles that include your byline also include a link to your site
  • Mention your site in any interviews, media, etc..
  • Reach out to other relevant author sites and propose linking to one another

See how simple (and affordable) this is? Not only will this reach the people who are looking at your blogs, articles, etc… but these links are also a large part of Google’s ranking system. The  more links to your site that you have, the higher you rank in SEO.

Interesting (though outdated) News

Here are some of the relevant author news stories that we had on the SmartAuthorSites.com website before we launched this blog. Some of it is still very relevant, so you might want to check it out. We will be adding links to and commentary on  new and interesting news stories from the NY Times, Publishers Weekly, etc… going forward. Enjoy!

HarperCollins Wants to Be Your Friend
New York Observer

See the Web Site, Buy the Book
New York Times

Author Websites: Separating Fact (a.k.a. Nonfiction) from Fiction
SmartAuthorSites.com

Author…Promote Thyself
Publishers Weekly

8 Keys to a Successful Author Website
SmartAuthorSites.com

Crossover Dreams: Turning Free Web Work Into Real Book Sales
New York Times

The Author Will Take Q.’s Now
New York Times

The Greatest Mystery: Making a Best Seller
New York Times

To Meet the Author, Right Click
Times Online

Way Cool: Marketing and the Internet
Publishers Weekly

One-Fifth of Readers Visit Pub/Author Sites
Publishers Weekly

Welcome, Authors!

Welcome to the new SmartAuthorSites.com blog! Here, we will keep you updated on the latest news regarding author websites, online marketing for authors, and how to turn your book into a bestseller through a comprehensive online strategy. We’ll also let you know what’s going on within SmartAuthorSites.com as we continue to grow and expand the company in exciting ways. We hope you check back regularly!