adding a new book to your footer

5 Steps to Adding a New Book to an Author Website

So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new book.

Tips for Adding a New Book

1. Consider the domain and design. Was your original site designed for your first book? Or was it more broad, focusing on you as an author? If the answer is the former, you may have some work on your hands. In other words, if the site was named after your first book and uses all the images/photography/colors from that first book cover, you really should consider some rebranding of the site before adding a new book. That might mean changing the domain name, imagery and/or the color scheme. This is why I frequently advise authors that unless this book is the only thing they are ever going to write, they should build a site that can easily encompass future books as well.

2. Reorganize your homepage. Your homepage is probably built to promote your first book. Maybe it includes the book cover, a blurb about the book, a testimonial or two and links to learn more. Now that you have another book out, you may decide that you want to give the homepage a similar treatment, but with more prominence for your new book. Or you may decide that you want a rotating slider on the homepage that features one book at a time but shifts from one to another. A third option is to have the homepage include a blurb about you and what you write about (assuming both books can fall under the same umbrella) and then call out each book as a subset of that larger message. Either way, you want to make sure your newest title gets the prominence it deserves on your homepage.

adding a new book to your footer3. Adjust your book promo/buy the book modules. You probably have a header bar, a right rail or a footer that appears on every page of the site and includes some sort of book call-out. Often it includes the cover, links to learn more about it and/or a “buy the book” link. But now you have two (or more) books to feature. So you may want to consider either adding a new book to that module, or redesigning it so that it can naturally encompass more than one title. In some cases, that means making the first cover smaller and giving the newer title more prominence.

4. Add a new book page.
This one is obvious, but it’s not to be forgotten. Each book you write deserves its own page on the site. Take a look at what you have for your first book and replicate it for the second. Maybe it’s a page that includes a detailed book description, a link to a featured excerpt, testimonials, etc… Aim to populate as much of that content as possible on your new book page as well. You may not have all that information handy yet (testimonials aren’t always readily available pre-pub), but you can always add them later. And if your first book has all of that information divided into multiple pages on the site, you may want to consider combining it all. Now that you’re a multi-book author, you want to make it as easy as possible for people to find all the information for an individual title in one place.

adding a new book to your navigation5. Restructure your navigation. Chances are, when you built the navigation on your site, you didn’t have a page title that matched the first book title. In other words, if your first book was called “Rose Petals” you may not have literally had a page called “Rose Petals.” You may instead have had a page called “About the book” or “Featured excerpts.” Now that you are adding a new book, you will need to clearly retitle each book page so that it matches the book title. You might also want to consider having the tab that’s visible in the navigation be called something more like “Books” and allowing each book that you have to be a subpage that appears when you scroll over the “books” tab (see right). This type of set-up will allow to add even more books in the future with little to no hassle.

Voila! These five steps will take your author website from a one-book site to a multi-book site. You may, of course, have additional updates that you want made. After all, each and every site is different. But these basic changes should ensure that once your newest visitors have arrived, they will be able to see that you are a multi-book author … and most importantly, to learn about (and hopefully buy) your newest book.

Image courtesy of adamr at FreeDigitalPhotos.net

An Author Website Book Publishers Will Love

I work with authors at all different stages of publication. Some who are self publishing. Others who reach out to me when their books are only a few months away from release through a major publishing house. The saddest of all are the authors whose books came out six months ago, and only now are they realizing how little publicity their book publishers are doing for them.

But some authors actually reach out to me way sooner than that. In fact, many of them haven’t even finished their manuscript yet.

How Soon Is Too Soon to Build an Author Website?

I’ve written about this before. It’s honestly never too soon. But be aware that the website you build prior to finishing your book is going to be drastically different from what it will be a year later. Once you have a finished book (and cover), book reviews, testimonials, links to buy it, etc… the site will look different because your goals will be different. At that point, you will be aiming to get readers to buy your book. But now, you have nothing to buy.

That doesn’t mean, however, that you shouldn’t have a site this early in the process. Building an online presence is an important piece of being a successful author today, and that’s something that takes time.

So What’s the Site for If It’s Not Selling Books?

Well, some of that depends on if you’re self publishing or reaching out to book publishers. In the case of traditional publishing, you want to make sure that when the person who receives your book pitch takes a look at your site, they are impressed and think, “Now, that’s an author I want to get behind.” More on that below.

Obviously, if you’re planning to self publish, you will be less focused on appealing to book publishers. But in many ways, the goals of the site would still be the same.

This early in the journey, the goal of your author website should be to build a following. That can be done in a few different ways, including:

  • Blogging regularly
  • Driving traffic to the site through Facebook/Twitter
  • Collecting email addresses and building fans/followers
  • Optimizing your site for search terms that readers might be looking for

So What Type of Site Would Appeal to Book Publishers?

Author websites for book publishers

Image courtesy of adamr at FreeDigitalPhotos.net

Put yourself in the shoes of someone who is receiving your manuscript. Let’s call her Jane.

Picture this scenario….

Jane comes across your book pitch. She sees your name and does a Google search for you.

Does your site show up right at the top of search results for your name?

Jane is now clicking around your site. The first thing she wants to know is if this site looks clean and professional.

Did you have it designed by a professional? Is it mobile-friendly?

Jane now wants to know what you look like. After all, she likes to attach a face to a name and is curious whether you’re 25 or 65.

Do you have a professional photo of yourself on the site?

Now, Jane is going to take a look at your blog. She wants to know what you write about, how dedicated you seem to be to it, and if people seem to be visiting it regularly.

Do you post entries on your blog on a regular basis? Are people commenting, and are you replying?

While she’s at it, Jane wants to get an idea of if you’ve already built a list of followers/subscribers. The more people you already have following you the easier it will be to sell the book to a larger audience once it’s published.

Do you prominently collect email addresses on the site? Do you have a social widget that shows how many followers/fans you already have?

Now, let’s not forget your writing. Jane knows that your book pitch is good, but how does she know that you did that yourself and didn’t hire someone? She wants to know what writing you’ve done in the past and where you might have been published.

Do you have a page on your site dedicated to previous writings (articles, book chapters, etc…) and a place where they can be read? Do you highlight any writing awards you’ve received?

 

If you answered yes to most of the questions above, a book publisher like Jane is more likely to take you seriously. Now, that doesn’t mean she’s going to publish your book. That’s still a ways away. But if, at the end of the day, she’s deciding between two promising authors and you’ve checked more boxes above than the other author she’s considering, you have a serious advantage.

Happy site building!

facebook author page

Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website.

The term author page refers to one page on the web that is dedicated to an individual author. It generally highlights who they are, what they write about, and why a reader might be interested in becoming a fan. This is not to be confused with an author site, which is generally comprised of many elements.

With that in mind, here are five sites that you should consider having an author page on (and tips on how to maximize each one).

Sites for Your Author Page

1. Your author website. As I alluded to above, an author page is a subset of an author site. Think of it like a thumb being a type of finger. You have five fingers on your hand, one of them is a thumb. You have an author website with many pages, one of them being an author page. Your entire site will likely be comprised of a blog, pages dedicated to your books, a contact page, a media page, etc… And yes, an author page.

Tip: Learn more about how to create a great author bio on your own website.

amazon author page2. Amazon. If you have books for sale on Amazon, you absolutely need an author page on Amazon as well. This will allow your name (wherever it appears on Amazon) to serve as a link to your author page. Once someone arrives there, they can view your photo, your bio, a list of all your books available for sale, and highlights of the reviews your books have gotten on Amazon. It essentially becomes a one-stop shop where people can learn more about you and your writing. And best of all, it’s free. You can start by joining Amazon Author Central.

Tip: In addition to all the basic information, your Amazon author page can also be customized to include a blog feed (pulling in your most recent blog entries), details on upcoming book tours, and any video you’ve created. Plus, on the back end, it allows you to access a book sales tracker and see how your books are doing in real time.

3. GoodReads. Much like Amazon, building an author page on GoodReads is free. All you have to do is join their author program. By creating this page, you are essentially claiming your space on GoodReads. Not only will this mean people learning about your books will also be able to learn about you, but it will also provide you with the official Goodreads Author badge that will appear anywhere you post on the site — like answering reader questions or reviewing other books in your genre. Fans will then also be able to follow you on Goodreads.

Tip: There are various book marketing tools that also become available when you build an author page on GoodReads, like being able to run a book giveaway or advertise your books through the site.

facebook author page4. Facebook. You probably already have a personal profile on Facebook. But what you may not have is an author page. And it’s important that you understand the difference. Unlike a Facebook profile, which is for an individual and allows you to friend people, like posts, etc… a Facebook page is defined as “a business account that represents a company or organization. [It] allows businesses to promote specials and contests to followers who have engaged with their page by ‘liking’ it.” In this case, your business is your authorship, and it needs a page that both friends and fans can follow. Another way to put it is that while your Facebook profile has friends, your Facebook page has followers. This is also free to create.

Tip: Make sure to take advantage of Facebook Insights, which you get when you set up an author page. It allows you to track how successful your social media efforts are. It also allows you to schedule posts in advance, launch contests, or run Facebook ads (not free).

5. Your publisher’s site Depending on who published your book — and even if you published it yourself — the publisher’s site is likely to have a place where you can create your own author page. This probably won’t be your most heavily-trafficked author page, but there’s no harm in getting it set up. Make sure to ask your publisher or self-publishing company if and how you can go about creating this page on their site.

Tip: Given the fact that you’re unlikely to spend a lot of time working on maintaining this author page, I highly recommend that you work in a link to your author website somewhere on the page. That way, a visitor who wants to stay on top of what you’re doing knows where to go.

Which author page worked best for you? What tips would you give other authors? Share them with us!

stopwatch-to-speed-up-your-author-website

7 Ways to Speed Up Your Author Website

stopwatch-to-speed-up-your-author-websiteSo your site is loading slowly. You’re not alone. Nearly everyone — from time to time — has dealt with a slow-loading site that is turning off potential readers. In fact, here’s a stat that you should be aware of: according to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and a reduced clicks by 4.3%. So how do you speed up your author website?

If your site was built in WordPress (which most author websites are), there are some simple steps you can take to make your site load faster.

Tips to Speed Up Your Author Website (in WordPress)

1. Uninstall unused plug-ins. Each plug-in that you have slows down your site just a bit. So go through your list of installed plug-ins and remove any that you aren’t currently using.

2. Make sure your images are optimized. If you are displaying a photo at a width of, say 450 pixels, make sure that the version that you’ve uploaded is not, say, 2000 pixels. The larger the original version of the image (even if you’re not displaying it at its full size) the longer the page will take to load.

3. Consider choosing a lighter WordPress theme. The more designed (i.e. full of code) your site is, the longer it takes to load. Consider switching to a faster theme. You’ll have fewer bells and whistles in the design, but it can be much more functional.

4. Install a caching plug-in. Okay, this probably sounds contrary to the “remove unused plug-ins” I discussed before, but this plug-in serves one purpose: to cache your site and improve site speed. One that is frequently recommended is W3 Total Cache.

5. Reduce content on your homepage. Each element on your homepage is its own widget. So if, for example, you have an introductory paragraph, a feed of your most recent blog posts, followed by a slider of photos, etc… each one of those is its own widget, and each comes with a boatload of code. If you can simplify/reduce the amount of content on your homepage, you can drastically increase load time.

6. Optimize your WordPress database. Yes, this is yet another plug-in. But I promise. These are helpful. This one helps optimize all your files to help reduce site load time. So if you have, say, 10 drafts of an old blog post or 100 spam comments in the system, those might be slowing down your site. Try the WP-Optimize plug-in.

7. Consider changing web hosts. This is probably your least attractive option. Because, let’s face it, who wants to have to move to a new host? But if all of the above options don’t work, the problem may just be your server. If so, it might be worth moving your site to a new host that gets good reviews from users on site speed.

It’s important to know that you can always track your progress on site speed as you take each of these steps. Use Google PageSpeed Insights to get real-time data on your load time (both on desktop and mobile) and watch your numbers increase.

Happy (and speedy) loading.

author who wants to stop blogging

I Want to Stop Blogging. Now What?

author who wants to stop blogging

Image courtesy of jk1991 at FreeDigitalPhotos.net

I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?”

Look, unless you are a professional blogger with a following in the thousands, the chances are that you are not going to be inclined or inspired to continue blogging for more than a few years. Eventually, that fire burns out.

Here are three questions I frequently get when people want to stop blogging, and what you as an author need to know about cutting ties with your blog.

1. Can I just stop blogging cold turkey? Should I notify my followers?

Yes, you absolutely can just quit if you want. There’s nothing stopping you. If you’re done, you’re done.

However, it’s probably a good idea for you to thank your followers by writing a last post that explains why you’re going to “take a break” from blogging. I would refrain from saying that you’re quitting for good — you never know when you might get the urge again. Some followers might be disappointed, but they’ll understand.

2. Should I shut down my blog completely?

If you no longer want to be responsible for maintaining a domain name, site hosting, images, etc… you certainly can. That’s especially true if you’re walking away from writing altogether and get no benefit from eyeballs on your site.

But my strong recommendation is that you leave your blog as it is and simply let your already-created posts continue to live on. Here’s why.

All of your previous blog posts have been submitted to Google, and are likely already showing up on some people’s search results. That’s the result of the work that you put into them. Ditto with any links to your blog posts from other sites, social shares, etc… If you take your blog down completely, you will lose all those placements. If you do nothing and just allow the posts to live on in infamy, you’ll still get traffic to them. And as long as there’s a plug for your book on the pages where those blog posts live, you’ll still potentially generate sales from them.

Now here’s the tricky part: if your blog is a stand-alone entity (i.e. its own domain name), there’s little reason why you should change anything after you stop blogging. Just let it sit. If, however, your blog is a section of a larger author website that you want to maintain, my recommendation is that you keep the blog posts living, but take the links to your blog off the site. In other words, if “blog” was one of the tabs in your navigation, have it removed. You certainly don’t want a user coming to the site, clicking on a “blog” link and seeing that you haven’t updated it in several years. Just removing that link should rid you of the problem.

3. How will it impact traffic to my website and/or book sales if I stop blogging?

I’d be lying if I said there would be no impact at all if you stopped blogging. Just having regularly-published content that is optimized for the search engines drives additional traffic to your site. There’s no question about that. And since traffic = book sales, you may see a small hit there as well.

But the impact might not be quite as huge as you fear. After all, if you keep your old blog posts alive, the equity that those have built over time will still be sending traffic your way. In addition, if you maintain your author website apart from the blog, that will continue to generate some of the traffic you had before — especially if people are searching for your name or your book title.

Just how much your site traffic and book sales are impacted can vary when you stop blogging — depending on how much you relied on your blog for site traffic before. If nothing else, take a short time off of blogging and assess the difference before deciding whether to quit altogether.

——————

So, in short, if you want to stop blogging, here are my key takeaways for you:

  • Don’t take the blog down completely. You don’t want to lose the equity you’ve built over time.
  • Look at it as taking a break from blogging. You can always change your mind later if you’re re-inspired, or if you see that your traffic is significantly impacted.
  • Remove any links to your blog from your author website. You don’t want to drive people to something outdated.
author website templates as a house frame

Author Website Templates: 5 Things You Need to Know

So you want to build an author website. It used to be that doing so would require a large technical team to design your site and then hand-code the whole thing in HTML. Not very practical (or cheap). But now, with author website templates, that process can be a whole lot easier.

author website templates as a house frame

Courtesy of Photo by khunaspix/FreeDigitalPhotos.net

So whether you work with a design/development/consulting firm like us, or choose one of your favorite author website templates and create your own site, here are five things you need to know.

Important Facts About Author Website Templates

1. A “WordPress theme” is just another name for a website template. We build all of our author websites in WordPress. And within WordPress, there are thousands and thousands of themes available. A theme is just WordPress lingo for an author website template. They are one in the same.

2. Think of a template as the frame of a house. An architect designs a house. He/she determines how the house will lay out, how the entry foyer will be shaped and where the bathrooms sit. But that’s just the frame of the house. Notice that an architect doesn’t decide what colors the walls will be, where the couches will sit or whether or not there is trim around the floorboards or a wooden handrail on the staircase. Your author website template is pretty much the same thing as the work of an architect. It spells out for you how your site is laid out, but not what is on it. In other words, it might designate some space for a header image, but what exactly is in that image is totally up to you.

3. Most author website templates today are mobile-responsive. I’ve written many, many posts about the importance of mobile responsiveness in today’s world. Today, nearly every author website template is mobile responsive. In other words, each of these themes is built in “modules” — sections of the page that lay out differently on desktop and on mobile, with the purpose of giving users the ideal experience regardless of which device they are viewing the site on. However …. some older themes that haven’t been updated may not be mobile-responsive, so it’s definitely worth making sure the one you are choosing is current before diving in.

4. Different author website templates offer different amounts of customization. We talked about the framework of the house. But the analogy kind of ends there. Because different themes allow you to do different things with them. Some author website templates give you more flexibility than others to move things around, change sizing, etc… Do your research (and study other users’ reviews of the theme) to make sure that the one you choose will give you the flexibility you’re looking for. And without going into too much of a shameless plug, I will say that when you work with Smart Author Sites, who has developers who can really dig into a theme, your flexibility to adjust that author website template is multiplied.

5. You get what you pay for. There really is a difference between free themes and paid themes. The majority of WordPress themes are free. But you will also find some that are “premium”; those that require paying a fee to use them. So are the ones that require payment better? Well, yes … especially if you’re building this site on your own. Just a few of the reasons why include:

  • a premium theme often comes with a support team if you need help
  • they generally look more professional/less templated than free themes
  • there are more options for customization of these themes
  • they are updated by the developer more often, reducing long-term security risks

Now, obviously the cost associated with some of these (sometimes $100 or more) make them out of reach for some authors. It’s up to you to decide the best route to take.

We work with clients all the time to find the right author website template to meet their needs, and then customize that theme to be exactly what an author wants it to be. But if you decide to go it alone, choosing the right author website template and adjusting it as you see fit is crucial to building yourself a successful presence on the web.

 

author tips october

5 Author Tips from October

author tips octoberIt’s time for our monthly round-up again! If you missed any of these five author tips that were published in October, this is your chance to catch up. Enjoy!

October Author Tips: 5 Must-Reads

1. Your Author Page: 5 Questions to Ask Yourself
In this post, we explore a few different approaches to a successful author page, and examples of people who have done interesting things with theirs.
Smart Author Sites/October 11, 2016

2. Anatomy of a Book Cover
We are always admonished to not “judge a book by its cover,” but that’s exactly what happens, because your book cover is a retail package.
BookCoaching.com/October 11, 2016

3. Pitch Your Book to Holiday Gift Guides
Would your book make a good holiday gift? Now’s the time to start thinking about how you’ll pitch it to annual holiday gift guides that run in newspapers and on websites and blogs.
Build Book Buzz/October 12, 2016

4. Is Social Media Toxic to Writing?
What happens when an author won’t join social media?
Publishers Weekly/October 14, 2016

5. Website Hack: 5 Reasons Your Author Site Might Be Down
Here are five possible causes of your site being down, and what you can do about each one.
Smart Author Sites/October 27, 2016

Happy November!

author page deidre havrelock

Your Author Page: 5 Questions to Ask Yourself

So you’ve decided to build an author website. Among other things, that website will include an author page.

First, let’s define what an author page is. In it’s simplest terms, it’s the section of your website in which you would include information about yourself — like where you’re from, what your background is, why you write, etc…

But an author page can be much more than that. In this post, I explore a few different approaches to a successful author page, and examples of people who have done interesting things with theirs.

Questions to Ask Yourself Before Creating Your Author Page

author page ig hughes1. Should I write it in the first person or the third person?
This may seem like a silly question. After all, a whopping majority of bios are written in the third person. But not everyone’s is. In fact, some might argue that an author page that has a bio written in the first person is a bit warmer and more welcoming than the traditional bio. After all, you might feel like “Judy Adams” is really talking to you if she says, “I have the most adorable little puppy dog named Larry,” as opposed to reading a sentence like, “Jane lives with her husband and puppy.” It’s really a personal preference thing, and obviously would not be applicable to someone who wants to maintain a more business/professional writer profile.

See examples of a few author bios written in the first person:

author page alison kartevold2. Should I include a photo? If so, what kind?
Yes, you should include a photo. Obviously, there are people who — for whatever reason — really don’t want their picture out there. And that’s fine. But know that your readers are going to want to see a picture (or multiple pictures) of you on your author page. As far as what type of picture to include, I’ve seen all sorts. Some of them are casual. Some of them are more professional. In general, I lean toward recommending that an author have some professional photos taken for this purpose. After all, this is an impression on your readers and you want it to be a good one.

See a few examples of good author photos:

3. What kind of information about myself can (or should) I share?
Again, this is a personal preference thing. It also depends on the genre of your writing. For example, if you’re writing a book chock full of financial advice, then you want to use your author page to talk about your background in finance and what makes you qualified to write such a book. A different type of nonfiction author — say, one who writes about history — would want to talk about what made them interested in history in the first place, why they felt compelled to write this book and retell a story, etc…

A fiction author, on the other hand, probably has less to talk about as it relates specifically to the subject matter of the book. So her bio might be a little more personal, like what novels she likes to read, her hobbies, where she grew up, if any of the characters in her book are based on real-life people, etc…

Here are a few in particular that I like:

author page deidre havrelock4. Should I format it like an interview?
I’ve seen a few authors go this direction with their bio. And I think it’s an interesting one, so I’m including it here. It allows the author to tell his story in the form of questions and answers, instead of a traditional bio.

See two examples here:

5. What else can I do on my author page that’s unique?
I’ve seen author pages include “10 things you don’t know about me.” I’ve seen others that include video of an author talking about him/herself, comic strips, the author’s life in chapters and more. Think outside the box about how you can really connect with your audience and stay true to your brand. Then get creative!

See examples of a few such authors who really “got creative” with their author page:

Hopefully a few of these will spark ideas for you. But if I had one word of advice about building your author bio page it would be this: make your author page your own. Make sure the format and the photos reflect who you are. Your readers will appreciate it.

what's my website load time

Website Load Time: 7 Things You Should Know

website load time“What’s my website load time?” … “Why is my site so slow?” … “How can I speed it up?”

These are questions I frequently get asked by clients whose author websites take a while to load. To help you figure these things out, here are seven things you need to know about website load time.

Facts About Website Load Time

1. There are a variety of factors that can impact website load time. Load time literally refers to how long it takes a page on your website to fully load for a user. That’s the simple part. But what determines how quickly your website loads is dependent on a multitude of factors. Examples of some of what can speed up or slow down load time include:

  • Content or images on the page
  • The quality of the server it’s on
  • The plug-ins you have running
  • Back end code

These are some of the primary pieces that can impact load time, but it’s definitely not a comprehensive list. All of this is to say that speeding up website load time can be a complicated task.

2. Different pages have different load times. There’s really no such thing as a site load time. Each page of your site loads independently, and each one has its own time associated with it. So, for example, your book excerpt page — which may have a large image in it that shows pages of the book — could take a whole lot longer to load than a shorter page with a quick author bio. Make sure you examine the load time on each page of your site independently.

3. Slow load time is directly related to user abandonment. Yes, there is a cost to having a site that takes a long time to load. Basically, people just won’t wait for it. Check out this handy dandy chart, courtesy of Hobo.co.uk. It pretty much says it all.

facts about website load time

4. Website load time can be different on desktop and mobile. It’s true. The amount of time your site takes to load on a phone may or may not be drastically different from desktop. In other words, if your site is mobile-responsive (which nearly every new site is), by definition it provides a different user experience on desktop and on mobile. Which means that one version may use plug-ins or formatting that the other doesn’t, which can (of course) impact load time.

5. You can check/test your website load time(s). Yes, there are various tools that can allow you to do this. But the one that I find most effective is Google’s Pagespeed Insights. Not only will this grade your site load times for mobile and desktop, but it will tell you what you’re doing well and what you’re doing wrong, with concrete direction on how to improve your site speed score.

6. Website load time can affect SEO, too. One of the reasons I recommend the Google tool for testing your site speed is because there’s another hidden implication associated with slow site speed: a hit on your SEO placement. In other words, if Google deems your site to be too slow, it is also likely to determine that your site is a poor user experience and t’s going to penalize you by making the site show up lower on search results. So making sure that you get the seal of approval from the Google site speed test serves two purposes.

7. There are simple things you can do to decrease load time. The process of speeding up your website load time may or may not be simple, but it’s always start to smart with some of the lighter lifts before getting too in the weeds. Those include.

  • Optimizing the images on your site
  • Reducing the amount of content on specific pages
  • Uninstalling any plug-ins you’re no longer using

If these simple fixes don’t work, then you can start looking into if it would be helpful to have a developer reduce the CSS or JavaScript that is associated with each page. But first things’s first: figure out what your load times are and try some simple ways to speed them up. Your users will thank you.

author-website-technology

Author Website Technology: 5 Must-Have Features

author website technologyJust like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors.

Author Website Technology Musts

1. Newsletter sign-up functionality. What’s the best way to get someone to come back to your site multiple times? It’s by collecting their email address, so that you can continue to keep in touch with them. I’ve written extensively about strategies for compelling readers to sign up for your newsletter; but from a tech perspective, you actually need a way for them to do that. There are various types of author website technology that allow newsletter sign-ups, from simple and free WordPress plug-ins that collect/maintain the list to more advanced options (which often involve a fee) like Mail Chimp. But regardless of which type of service meets your needs, you won’t want to have an author website without a way to properly build your email list.

2. SEO plug-in. I write extensively about SEO strategies — from how to form blog posts to keyword research strategies. But, once again, it’s the author website technology that has to be in place to make it work. There are a variety of plug-ins that WordPress offers for SEO — from the simple to the more advanced. My personal preference is called Yoast. It allows you to enter the preferred keyword for each page on your site and then guides you on how to make sure to properly incorporate it in the appropriate places. This makes a huge difference in how your site places on search results.

3. Social networking integration. Maybe you have a strong author presence on Facebook. Or Twitter. Maybe LinkedIn is more appropriate for your writing. You probably have an author profile on Amazon, or a page on GoodReads. And if video is your thing, then you may have a YouTube channel. All of these are social networking channels, and whichever ones you’re involved in need to be prominently displayed on your site. Whether you go with simple social networking buttons in the top right corner, or you have fully-embedded widgets from your most active profiles, make sure those are visible. So if a reader who is very active on Facebook comes to your site, she can easily find your Facebook page and become a fan or follower.

4. “Buy the book” links. It’s such a no-brainer, ad yet it’s frequently forgotten. Make it easy for people to buy your book! If you prefer to sell copies yourself, there are easy ways to integrate a PayPal buy button on your site. But most authors simply choose to offer links to buy the book through Amazon, B&N etc… Give buyers as many options as possible (since just about everyone has a preference) and make it a prominent, easy click.

5. Mobile-friendly design. This is one of the most important pieces in author website technology today. I’ve written full pieces about the whats and hows of mobile-friendly design, but here’s the gist: more than half of today’s internet users are browsing on their phones or tablets. In addition, Google is punishing sites that are not mobile-friendly by having them fall lower on the search results pages. All of this adds up to one basic rule: Make sure your author website is in a design format that adjusts for mobile devices. It’s that simple. The majority of current WordPress themes are mobile-friendly, so it’s simply a matter of selecting the right one, checking it on your mobile device, and running a simple mobile-friendly test on Google.

Don’t let today’s author website technology leave you in the dust. Make sure you have these five features in place on your author website.