Stay Away from the Bells and Whistles!

Just a quick tip today for authors who still haven’t built their websites yet … It may be tempting to have your author web site be flashy and dramatic with music and moving words and such. But avoid the temptation! The problems with sites like that are many. Here are …

Top 10 Peeves from Booksellers and Readers About Author Websites

Thanks to Bookseller Jolie at DearAuthor.com, we now have the Top 10 Peeves from Booksellers and Readers About Author Websites. Here’s what they are and, of course, my two cents on each of them. #1 – Series links are not easily identifiable.  This should be its own special link on …

Your Author Website … by the Chapter!

I came across an author website that organizes its content in a really interesting way! Sarah Susanka, author of “The Not So Big Life” has a secondary navigation on her website which runs down the right hand side. It breaks down her book by chapter. For each individual chapter, she …

The ‘Musts’ of an Author’s Website

No two author websites are the same. But there are certain things that should be on every site. Notice I say “should be” … Search the web and you’ll find some authors’ websites that are missing some crucial information! While I’m a big supporter of making every author’s website unique, …

What Should an Author’s Homepage Accomplish?

Look at a dozen author websites — and websites in general — and you’ll find vastly different types of homepages. Some are flashy and exciting … some are informational … some are promotional. So what’s the best type of homepage for you? And what should the ideal homepage accomplish? Here …

Special Offers on Author Websites

Like it or not, an author website really is a sales tool. And whether you’re talking about selling the book or “selling” the author, the philosophy is very much the same as any other sales tool. People like special offers. But this isn’t a Macy’s holiday sale. How exactly can …

Why Book Authors Need Their Own Websites

Still not convinced that you should have your own author website or book website? Phyllis Zimbler Miller, marketing guru, book author, and owner of the Internet Marketing company www.MillerMosaicLLC.com, recently wrote an article called “Why Book Authors Need Their Own Websites.” Here’s an abbreviated version of the list of reasons …

Do Blogs Belong on Writers’ Websites?

I recently came upon a post in The online journal of writer Jon Gibbs. He proposes that an author’s blog should be completely separate from their website. Here’s how he sums it up: “From a strictly self-promotional point of view, there are two types of people in the world: those …

How Interactive Should a Book Website Be?

Author Anna McPartlin is doing something very interesting with her website for the book “So What If I’m Broken.” She’s actually allowing readers to interact with her characters in cyberworld. The feature is being promoted as “A book that talks back.” Anna says, “What is really exciting is that readers …

Getting the Introverted Author Out There

I just stumbled across an article in the NY Times about introverts finding a path to career success in a world of extroverts (http://www.nytimes.com/2009/11/01/jobs/01pre.html?scp=26&sq=author%20marketing&st=cse). And it got me thinking about authors… The majority of people in the world are extroverts (experts say it’s 70%). But there are a fair number …