Why All Authors Should Build an Email List

Every author web site has a “contact” page. It usually includes information on how to contact the author’s publisher, agent, etc… It may even include an email address where the author himself can be contacted. But here’s why it SHOULDN’T.

If you allow a site visitor to simply send you an email, you aren’t taking full advantage of the contact you’re making with them. You may or may not get their full name, which you might want to use later. And, more importantly, you won’t have the rights to send them an email newsletter down the line.

Instead, an author contact page should include a contact form. You can see examples of this on all of our SmartAuthorSites.com client websites (e.g. http://www.thelossofcertainty.com/contact.html).

By requiring that people contact you via this form, you’re collecting any information you might want about your readers (full name, location, etc…). More importantly, you also have the chance to add a simple line at the bottom of the submission form which, unless the site visitor un-checks it, gives you the legal right to add their email address to your mailing list.

This is HUGE! It allows you to start building an email list of people who are interested in your book, your writing, etc… This is like a ready-made marketing list (which some people would pay a lot of money for). It allows you to send out a simple email to everyone on that list when you have news you want to share (i.e. an interview coming up) or a new book coming out. Such a mailing list puts the ball in your court. Rather than people having to come to your website to learn about what’s going on with you, you can now reach out to them. This can help exponentially in terms of promoting yourself and selling your book.

Maintaining an email list is quick and easy. It’s as simple as keeping an Excel file with all the contact information. It’s something that you can do on your own, or our production team can do for you, should you build a site through us. Ditto with the actual email newsletters. You could send out simple text newsletters through your personal email address, or you could send out fancy, designed, HTML newsletters through us for as little as 2 cents per recipient.

No matter what you decide to do with your list (and even if you don’t know what you’ll do with it), make sure to start building one. There’s nothing to lose and a whole lot to gain.

Ready to get started? Contact us today to start discussing your writer website!

Authors: To Blog or Not to Blog?

So many authors that I speak to have been told that they should be blogging. But they’re not exactly sure why, what they should be blogging about, or how it can help them sell books. And that’s exactly why blogging can be a complete failure.

The WORST thing an author can do is build a blog and then not update it. Sure an author might post a cute welcome message when the site launches, but that’s it. The blog sits there, idle, for months or years after that. And when people visit the website and they see a blog that hasn’t been touched, they immediately get the sense that the site is outdated. What could be of value? And they leave.

If you’re considering creating a blog, here’s what you need to know:

  • Why blog? A blog is a great way to keep your site new and fresh, to allow readers (and potential readers) to communicate with you, and to highlight your expertise in a field. A blog is really a source of conversation — you’d post something and then your readers could respond. Not to mention that a blog can help tremendously in terms of search engine optimization. Your blog will generally rank highly on Google search results with minimal effort (assuming you use the right keywords and such). This will allow people with interest in your subject matter to wind up on your site, where you can then promote your book.
  • What to blog about? Blogging is a very different beast depending on what kind of book you’ve written and whether or not you have an expertise in your field. If you’re a sex therapist, for instance, and have written a book on the subject, then it’s pretty easy to figure out what you should be blogging about. You could use your blog to answer questions that people submit about their sexual challenges, offer your commentary on news in your area of expertise, etc… People can visit your blog for free and if they like what you say and how you say it, then they’re likely to buy your book! The question of what to blog about can be a little more challenging for a nonfiction author or someone who isn’t an expert in a particular subject. That’s where you have to think outside the box. Should you blog about the challenges of being a writer? Should you blog about the characters in your book and how you envision their lives after the story ends? There are lots of interesting directions you can go in, and these are just some of the ideas that we at SmartAuthorSites.com offer in our free consultation to authors.
  • Is anyone reading it? Too many authors that have created blogs — and actually keep them up — feel like they’re writing for nothing. Even if they get one or two comments on a post, they wonder, “Is this really worth my time?” The answer is a resounding YES! One of the things I highly recommend for an author website — especially the blog — is setting up a site traffic report where you’re regularly updated on how many people have visited your site and/or your blog. It will probably be a lot more than you think. For every one or two comments to a blog post, that blog might have been viewed by 50-100 people! That’s a lot of potential book buyers.

So are you convinced? Ready to start blogging? We thought so…

Don’t forget to contact us for a free consultation on how to make a blog work for your writer website!