4 Musts for Building an Author Email List

I stumbled across this article on Publishers Weekly about why it’s important for authors to build email lists. In this day and age of social media, too many authors think that Facebook and Twitter followers are enough. They’re not. To paraphrase the author of the piece, here are just a few …

What’s Your Author Brand?

Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four …

3 Musts for Titling Your Author Blog Posts

Now how’s this for playing with reality? I’m blogging about blogging. But seriously, each week, I have to first come up with an idea for a blog post, and then come up with a good title for that post. I’ve written extensively about the former — ideas for author blog …

5 Tips on Writing a Good Author Website Bio

Nearly every author website has an “About the Author” page. This generally contains the author’s biography so that visitors and fans can learn more about the person behind the book. In the decade plus that I’ve been working in this field, I’ve seen tons of different types of author bio pages. …

Creating a Book Secrets Page on Your Author Website

Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common …

Designing an Author Website Without a Book Cover

It’s one of the most important questions I ask an author when we first talk about designing their site: “Is your book cover finalized yet? If so, can I see it?” The Relationship Between the Design and the Cover An author’s website should — to some degree — resemble their …

“Should I Sell the Book Myself?”

Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors …

7 Must-Have WordPress Plug-ins for Author Websites

We build all of our author sites in WordPress. And there are many good reasons for that. One of them is the multitude of plug-ins that WordPress allows you to use — from ones that create photo slideshows to contact forms and more. Here are seven that we install on each and …