A Blog Entry About Blogging

I was reading an interesting article over the weekend in Internet & Marketing Report magazine. It had to do with the benefits of blogging and how anyone can blog to drive traffic to their website. Here are some of the highlights of that article, and how the information specifically pertains …

SEO vs. SEM for Authors

I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine …

What Do Your Customers Want? Find Out With Skribit

Another great book marketing idea, courtesy of Michael Volkin… If there is one thing I know, that’s book marketing, and from time to time I learn about a neat new tool that makes selling books online just a little bit easier.  I would like to introduce you to Skirbit.  Skirbit.com …

Want to Get FREE Publicity for Your Books? Try Pitch Rate

Another marketing tip from our friend Michael Volkin at SellaTonofBooks.com As an author you are considered an expert in the field in which your book is written.  The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for …

Author Takes Twitter to a New Level

An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) …

Sell More Books With Viral Videos/Book Trailers

So what’s a book trailer? Or a viral video for authors? How do you get one made? What should be in such a video? How do you get it to actually go viral? How does this lead to book sales? We’ve got the answers from a variety of sources… ————————————————— …

Use FriendFeed to Find a Ton of Customers

This is our first (of many) social networking tips from Michael Volkin. More details on him below… FriendFeed.com is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter …