6 Tips for Children’s Authors

Children’s authors face some unique challenges. While authors of books about religion or history — or even a romance novelist — have a ready-made audience of people interested in that genre, children’s authors have more of an uphill battle. They need to identify their target audience and convince them that this …

Amazon Books: 10 Things You Need to Know

Boy how times have changed. Today, self-published Amazon books are some of the best-selling books out there. If you’re considering self-publishing through Amazon, here’s are 10 things you need to know. Amazon Books: What You Need to Know 1. CreateSpace/Kindle Direct Publishing (KDP) are the names of the self-publishing companies run …

Facebook Live for Authors: What You Need to Know

It’s the hottest new trend in marketing. It’s called Facebook Live. Here’s what you need to know about Facebook Live for authors, and how you can jump on this bandwagon while it’s still hot. What Is Facebook Live? Facebook live is actually a video that you shoot from your phone …

E-mail Tips for Authors: Building and Using Your E-mail Lists

Some people think email is soooo 2000s. After all, isn’t everyone communicating via Facetime, Snapchat, Twitter and such… now? Not necessarily! Email can still be extremely useful as an author marketing tool. Here are some basic e-mail tips for authors … from collecting email addresses to using your lists wisely. Step by …

Should I Be Blogging, Posting on Social, Or Both?

Authors have limited time on their hands. In today’s busy world, who doesn’t? So I frequently have authors who are wondering where they should invest what little marketing time they have. If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on …

Identifying Your Target Reader: Tips for Authors

It’s true. Writing is a business. That’s especially the case in today’s world of sell-it-yourself self-publishing. So as a business person, you need to put on the thinking cap of a business executive. First task? Identifying your target reader. Just as the people who founded Pepsi Cola, Hasbro or Amazon mapped out …

How Do I Get My Book Out There? Tips from the Experts

This is the question just about every self-published author is asking. And so are many authors who went through publishing houses, too. “How do I get my book out there?” In other words, authors are asking what they can do to get readers to take a chance on their work. …

5 Common Author Blog SEO Mistakes

I just got off the phone with a marketing consultant who helps self-published authors promote themselves. We spent a long time talking about author blog SEO … and I was really surprised just how little even professionals understand about the dos and don’ts of search engine optimization. With that in …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …