Marketing a Nonfiction Book: Using Your Website to Enhance the Journey

I’ve said it before and I’ll continue to say it: marketing a nonfiction book is totally different from marketing fiction. In the latter, your story takes people into a fictional world that gives them a break from their daily life. In the former, you’re most likely educating people on something …

What’s Your Author Brand?

Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four …

One Author Social Media Campaign Gets Creative

Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of …

Author Wisdom: What I Wished I’d Known Sooner

I stumbled across this really interesting converstaion on LinkedIn. The question was posed to authors: “What’s the one biggest surprise or thing you wish someone would have told you about the authoring or publishing process?” Here are highlights from some of the responses: —– You’re not just an author, you’re …

Should I Be Running a Paid Social Ad Campaign?

I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, …

5 Free or Almost-Free Ways to Market Your Book

We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve …

5 Creative Ways to Use a Book’s Call to Action Page

I stumbled across a conversation on LinkedIn today about a “call to action” page in a book. Now, I know a lot about calls to action on a website (sections of a site that direct you to take a specific action, like buy the book or sign up for the …

10 FAQs About Author Blogs

Blogging is something that I recommend nearly all authors do. But many of the people I speak with are unsure about how to start blogging, what to blog about, or why blogs may be helpful to them. With that in mind, here are 10 questions I frequently get about author blogs (and …

5 Ways to Go From an Author to an Authorpreneur

Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers …