5 Reasons Why (and How) to Include Video on Your Author Website

Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and …

7 Tips for Authors on Writing a Successful Query Letter

Query letters are a lot like resumes: People are always wanting to know how to write one that stands out from the pack. And most people don’t have a clue… Based on everything that I’ve read and heard from other authors, here’s what I’ve learned about how to write a …

Author Marketing: 5 Things to Do (and 5 Things NOT to Do)

Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should …

Roundup: 4 Must-Reads on Author Websites and Author Marketing

Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each …

What Authors Are Saying About Book Promotion Musts

I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— …

5 Summertime Goals for Your Author Website

Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. …

5 Ways to Repurpose Content on Your Author Website

As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. …

4 Ways to Use Video for Online Book Promotion

There’s no doubt about it: people love watching videos. Just scour the web and you’ll see  … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a …