3 Benefits to Reading (and Recommending) Other Books in Your Genre

If you’ve written a  science fiction book … or a military history book … or a chick-lit book (you get the point), then this is obviously a genre that you enjoy and that you’re familiar with. In this post, I will explain why and how you should utilize that knowledge …

Book Giveaways: The Good, the Bad and the Ugly

Authors are willing to try a lot of things to promote their books. Giving copies away for free is one of them. That’s not to say that free book giveaways are a bad thing. In fact, there are some significant benefits to doing so. Here’s what you need to know …

5 Common Social Media Mistakes Authors Make

I seem to spend a lot of time discussing social media lately. That’s because … well … it has become a crucial part of an author’s online marketing plan. And yet, many authors continue to avoid social media at all costs, or worse, make some serious mistakes while investing their …

5 Ways to Integrate Social Media Into Your Author Website

You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways …

To (Give It Away for) Free or Not to Free? That Is the Question

Okay, I apologize for the tacky play on words in the title. I just couldn’t resist. Anyway, I came across a conversation on LinkedIn this morning about the benefits (and arguments against) giving away ebooks for free. The post that started the conversation certainly grabbed my attention. It read: We …

Should Self-Published Authors Take Advantage of the Kindle Select Program?

Nearly every new author today is opting to self publish. Okay, not always opting. Often, it’s their only choice. But regardless, there are thousands of authors out there self-publishing their books, and each of them is looking for a way to make their book stand out. Enter Kindle Select. In …

Why (and How) Authors Should Build LinkedIn Profiles

I know. You’re probably cringing. Because after all this advice that you’ve been getting about blogging and building presences on Facebook, Twitter, Pinterest, GoodReads, etc… the last thing you probably want to hear is about why you should dedicate a little time to LinkedIn. But that’s what I’m about to …

3 Websites That All Authors Should Know About (If They Want to Sell Copies of Their Books)

We’ve talked at length about the need for authors to create presences on Facebook, Twitter, etc… But there are some other, lesser-known sites out there which can provide a great service to authors who are looking to market their work. Without further ado, here are three that I’ve heard authors …