Making Money as an Author: A Mathematical Breakdown

Making money as an author is easier said than done. After all, what percentage of today’s authors actually make a profit from their writing? It’s miniscule. And yet, some would argue that it’s certainly possible. You just have to make the right business decisions. As a baseball fan, I am very …

5 Things Authors Can Learn From the 2015 Smashwords Survey

Smashwords recently released the results of its annual survey. And the results are … well … interesting. If you want to read the full report, you can check it out on the Smashwords blog. But here’s a summary of what you, as an author, can take from the 2015 Smashwords …

Should I Self Publish? The Answer Seems to Be …

By pure coincidence, I came across three articles today that all, in different ways, conveyed the same message. Self-publishing is the way to go. Why? Well, let’s go over what we can learn from each of these pieces… 1. In this infographic, we learn that self-published authors are now selling …

3 Ways E-Book Readers Are Changing How They Read (and Writers Write)

I just read a fascinating article about how more people are becoming e-book readers on their phones (not even tablets or Kindles anymore!), and how that’s changing the whats and hows of their reading. And, of course, when their reading habits change, then … well … an author’s writing needs to change …

Creating a Social Media Hashtag Campaign to Promote Your Book

Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. …

The 5 Most Common Author Content Mistakes

I am a content person. There’s no way around it. And as much as I may write about website design or layout or usability, my real bread and butter is content. With that in mind, here are some of the most common content mistakes I see authors making on their …

5 Ways to Go From an Author to an Authorpreneur

Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers …

JK Rowling and “Book Secrets”

When I put together a proposal for a fiction author, I often recommend adding a feature to the site called “Behind the Book” or “Book Secrets.” Well, it appears as if JK Rowling is taking my advice (wink, wink). What JK Rowling Is Doing I came across this story today …