5 Reasons Why (and How) to Include Video on Your Author Website

Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and …

Print or eBook: Which Is Right for You?

I spent much of this morning reading about trends in the sales of print vs. digital books. So what did I learn? Well, the good news is that the traditional book definitely isn’t dead. Indie booksellers and traditionalist rejoice! But here’s another thing that’s important to know: whether your book will sell …

4 Ways to Use Video for Online Book Promotion

There’s no doubt about it: people love watching videos. Just scour the web and you’ll see  … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a …

What Is Your Goal for Your Author Website (and Your Writing Career in General?)

It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an author may or may not have for the site. Many authors are interested in more than one. They …

9 Ways to Get Book Reviews (Not All of Them Ethical)

Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden, today’s world of self-published authors, Amazon, and online reviews have turned the concept of book reviews …