6 Blogging Mistakes Authors Often Make

I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they …

I Want to Stop Blogging. Now What?

I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?” Look, unless you are a professional blogger …

Good Reads for Authors from January (No Pun Intended)

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t …

Group Blogs: The Hows and Whys for Authors

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing …

What Authors Should Read: November in Review

Another month has come and gone (and we are in the midst of the holiday season). We did a lot of posting and sharing in November — both of our own content and of other sites’ interesting articles, blog posts and more. In case you missed any of it, here’s …

Getting an Agent for a Book: Why Self-Marketing Is Essential

So you’re starting to think about getting an agent for a book. Your manuscript is almost finished and it’s time to get it out there. Where do you start? In today’s world, I would argue, becoming a self-marketer before getting an agent for a book is essential. Now, not everyone agrees with …

5 Author Tips from October

It’s time for our monthly round-up again! If you missed any of these five author tips that were published in October, this is your chance to catch up. Enjoy! October Author Tips: 5 Must-Reads 1. Your Author Page: 5 Questions to Ask Yourself In this post, we explore a few …

Author Website Technology: 5 Must-Have Features

Just like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors. Author Website Technology Musts …

Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization. Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that …

10 Things About Author Websites That Might Surprise You

Over the last decade, we have built websites for hundreds and hundreds of authors. And since we do this for a living, we tend to know the ins and outs of author websites like the back of our hands. But, surprisingly, there are some basic facts that I’ve found that …