Should I Be Blogging, Posting on Social, Or Both?

Authors have limited time on their hands. In today’s busy world, who doesn’t? So I frequently have authors who are wondering where they should invest what little marketing time they have. If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on …

5 Common Author Blog SEO Mistakes

I just got off the phone with a marketing consultant who helps self-published authors promote themselves. We spent a long time talking about author blog SEO … and I was really surprised just how little even professionals understand about the dos and don’ts of search engine optimization. With that in …

February Author Round-Up: 5 Things You Might Have Missed

A new month is here already. Here’s an author round up of five things you might have missed in the month of February … and that we think are definitely worth going back to read! 1. Marketing Your Books Through Current Events Smart Author Sites February 11, 2016 2. 7 Proven Ways …

Good Marketing. Poor Author Website Design. Does It Matter?

I stumbled across an article today from a local newspaper published in Wisconsin. It’s a personal profile on a local author, Beverly Ovalle. If you’re interested in reading the full story, you can find it here. But, in short, it talks about how she became an author, the books that …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …

Marketing a Nonfiction Book: Using Your Website to Enhance the Journey

I’ve said it before and I’ll continue to say it: marketing a nonfiction book is totally different from marketing fiction. In the latter, your story takes people into a fictional world that gives them a break from their daily life. In the former, you’re most likely educating people on something …

Our 5 Most-Read Blog Posts in 2015

A new year has begun, and with it will come a whole new batch of blog posts — chock full of advice, the latest news in the industry and more. But first, feast on our most-read blog posts of 2015. Please note that not all of these were published in …

5 Author Website-Related New Year’s Resolutions

2016 is rapidly approaching, and with a new year comes new goals, new technologies and new promises. With that in mind, here are five things that authors might consider making their new year’s resolution. 1. I will blog/update my site regularly. There’s a reason this is the first potential resolution on the …

September Round-Up: 5 Must Reads for Authors

October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your …

3 Musts for Titling Your Author Blog Posts

Now how’s this for playing with reality? I’m blogging about blogging. But seriously, each week, I have to first come up with an idea for a blog post, and then come up with a good title for that post. I’ve written extensively about the former — ideas for author blog …