In other words, authors are asking what they can do to get readers to take a chance on their work. What strategies or techniques will get the average reader to dedicate some time (and hopefully money) into reading your first book. Because if you’re confident in your work, you know that once they read the first book, they will be a fan for life.
Someone posed just this question to a team of successful authors and publishing experts at Publishers Weekly. Here are some suggestions, as proposed by the panelists.
1. Write more books!
Bestselling author Bella Andre recommends that you get started writing your second, third, and even fourth book before your first is a hit. “Once you have a four to five books out, and especially if they are in a connected world/series, then you are best able to begin promoting your books to readers,” she adds.
2. Become a good marketing copywriter.
Another bestselling author, Hugh Howey, says that a good writer should be able to write more than just a good book. He recommends that you hone your writing skills so that you can seamlessly craft interesting blog posts, book teasers, social networking posts and more. “Can you sell your book in a single sentence? If not, keep working on that sentence.”
3. Consider a giveaway or promotion.
The great publishing vet Jane Friedman shared her top recommendation: free stuff! As she put it, “The number one tool for any new or unknown indie author is the giveaway, whether that’s through Amazon, your own site, or a marketing service like BookBub.” And she’s right. I mean, who doesn’t want something for free? Joanna Penn, bestselling author and blogger, agrees. “Having a book for free is the very best way to get people to try your work. I have my first in series free on all e-book stores and I give away a novella on my site to entice people to sign up for my email list. You can also do giveaways on Goodreads and other sites.” Bella Andre chimes in here as well, suggesting, “You can try a temporary sale on the first book.”
4. Own a space in your genre.
Figure out exactly what type of book you have written. Then market accordingly. Jane Friedman notes that it’s especially important to make sure your website is properly updated with the right keywords for your book. “Ensure your book’s metadata is accurate and specific (your categories, tags, and description) — to make sure readers who are searching for your work’s themes, settings, or characters will be more likely find it.” Joanna Penn also recommends that you reach out to other book bloggers or reviewers in your genre to build relationships.
5. Make the right investments.
Sure, some things cost money. But many of them are worth it. Bella Andre points out that you can buy some online ads at a reasonable cost to increase the visibility of your books. Similarly, she talks about the importance of a really nice, professional-looking cover. I couldn’t agree more that getting a good book cover designer is definitely worth the investment. And, in my humble opinion, the same goes for working with a good author website development firm.
So if you’re asking the question, “How do I get my book out there?,” these five ideas will hopefully serve as a really good starting point.