5 Reasons Why (and How) to Include Video on Your Author Website

Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and …

5 Ways to Get Your Posts “Shared” on Facebook

Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. …

The Role of Audio and Video on Author Websites

I have a love/hate relationship with audio and video on an author’s website. Multimedia can be a great asset on a website, but it can also be the thing that makes people leave the site the fastest. But more on that later. First, here are some valuable ways that an …

7 Author Website No-Nos and Pet Peeves

Thanks to a poll by The Book Publicity Blog, as well as some comments on their blog post about the poll results, I was able to amass this list of annoyances that readers just can’t stand on their author websites. Are you guilty of any of these? 1. Flash intro …

Author Websites to Get Your Book Published

I’ve worked with authors at a variety of stages of publishing. Some have just completed their first manuscript and are trying to find a publisher. Some have chosen to self-publish. Others are working with a publishing house and awaiting publication of their book. And some have multiple books published by …

This Week’s Hot Topic: Jennifer Egan’s Author Website

In doing my weekly browsing of any and all articles, blog posts, etc… related to author websites, I came across a HUGE number of pieces this week having to do with the website for author Jennifer Egan. She’s covered in the New York Times. She’s reviewed by The Quincy Review. …

How to Create a Book Trailer: What’s Working, What’s Not

There was a really interesting article this week in the New York Times about authors and book trailers. I highly recommend you read it (but please be aware you need to create a free NY Times account to do so). Here’s the link: http://www.nytimes.com/2010/07/11/fashion/11AuthorVideos.html For those of you who don’t …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

Marketing Fiction Books on the Web

There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but …

Building Your Author Media Page/Press Kit

Do you have a media page on your author website? It’s purpose is to provide the media with the information they might need to feature you in their next piece. If you decide to have a press page on your website, here are some ideas about what it should include: …