What Should an Author’s Homepage Accomplish?

Look at a dozen author websites — and websites in general — and you’ll find vastly different types of homepages. Some are flashy and exciting … some are informational … some are promotional. So what’s the best type of homepage for you? And what should the ideal homepage accomplish? Here …

Special Offers on Author Websites

Like it or not, an author website really is a sales tool. And whether you’re talking about selling the book or “selling” the author, the philosophy is very much the same as any other sales tool. People like special offers. But this isn’t a Macy’s holiday sale. How exactly can …

Do Blogs Belong on Writers’ Websites?

I recently came upon a post in The online journal of writer Jon Gibbs. He proposes that an author’s blog should be completely separate from their website. Here’s how he sums it up: “From a strictly self-promotional point of view, there are two types of people in the world: those …

A Blog Entry About Blogging

I was reading an interesting article over the weekend in Internet & Marketing Report magazine. It had to do with the benefits of blogging and how anyone can blog to drive traffic to their website. Here are some of the highlights of that article, and how the information specifically pertains …