It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an author may or may not have for the site. Many authors are interested in more than one. They include: Self promotion For some […]
What Is Your Goal for Your Author Website (and Your Writing Career in General?) Read More »
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking assistance to our services. A lot has changed in the world of author websites (and websites in general)
5 Things That Have Changed Author Websites in 2013 Read More »
Picture this. You go to an author’s website. Or you end up on the website because … well … you’re not quite sure how. The homepage of the website includes the author’s name in huge letters, on top of a large, adorable photo of him or her. “Aw … what a nice photo,” you think.
The Importance of an Author Tagline (and How to Write One!) Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
Not surprisingly, I’m going to say “yes.” And that’s not just because my company builds them for a living. An author website is just as important as a website for any other business. Would you go to a lawyer who didn’t have a website? Would you go to dinner at a restaurant that didn’t have
Do You Really Need an Author Website? Read More »
Online reputation management is a hot term these days. There are companies out there that make a lot of money providing online reputation management services for companies large and small. But what is online reputation management and how does it play out for authors? According to Wikipedia, online reputation management (or monitoring) is the practice
4 Secrets to Online Reputation Management for Authors Read More »
Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line.
5 Signs of Short-Term Thinking on Author Websites Read More »
All authors (at least the ones that I’ve spoken to) want to sell copies of their book. What many of them are confused about are the various ways to sell their book, and how to decide which one best suits their personal situation and preferences. With that in mind, I will address the three primary
Authors: What Are Your Options for Selling Your Book? Read More »
This post was inspired by another piece I came across this morning on BookClubReading.com. The article coined a new term, “scatterblog,” defined as taking a scatter gun approach to your blog—writing about every topic under the sun in an attempt to sell readers on your clever wit and creative writing abilities. As a result, these
Authors: 5 Ways to Blog With Purpose Read More »
