What Should an Author’s Homepage Accomplish?

Look at a dozen author websites — and websites in general — and you’ll find vastly different types of homepages. Some are flashy and exciting … some are informational … some are promotional. So what’s the best type of homepage for you? And what should the ideal homepage accomplish? Here …

Special Offers on Author Websites

Like it or not, an author website really is a sales tool. And whether you’re talking about selling the book or “selling” the author, the philosophy is very much the same as any other sales tool. People like special offers. But this isn’t a Macy’s holiday sale. How exactly can …

Do Blogs Belong on Writers’ Websites?

I recently came upon a post in The online journal of writer Jon Gibbs. He proposes that an author’s blog should be completely separate from their website. Here’s how he sums it up: “From a strictly self-promotional point of view, there are two types of people in the world: those …

How Interactive Should a Book Website Be?

Author Anna McPartlin is doing something very interesting with her website for the book “So What If I’m Broken.” She’s actually allowing readers to interact with her characters in cyberworld. The feature is being promoted as “A book that talks back.” Anna says, “What is really exciting is that readers …

Keep Author Website Content New, Fresh and Interactive

How many writers websites have you looked at? What seems to be missing from most of them? Based on my experience, one of the biggest problems with author web sites is that they’re stale and dull. They’re more like a portfolio than a website. They include author photos, a bio, …