Do you know what one of the biggest struggles we run into with authors is? It’s the difference between what the author likes and what we know works. Rather than try to explain further, let me give you an example… A Hypothetical Situation Author Jane Smith just finished writing a book. She reaches out to […]
Websites for Authors: Marketing Tools or Personal Exhibitions? Read More »
As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. First, let’s define what repurposing
5 Ways to Repurpose Content on Your Author Website Read More »
I’ve played a role in building hundreds and hundreds of author websites. Some are as thin as a few pages. Others have 50 pages of content or more on them, including articles by the author, various book excerpts, photo galleries and more. Seeing this vast disparity can be tricky for authors: after all, how much
How Much Is Too Much (or Not Enough) on an Author Website? Read More »
If Smart Author Sites has built your author website and you have a contact form on the “contact” page of your site, you may be wondering if it is possible to update the fields on your own. Here’s the good news: it certainly is! With the helpful guide below, you will learn how to modify
Keeping in Touch: Updating the Contact Form on Your Author Website Read More »
Have you ever wondered why many restaurant websites look exactly the same? That’s because every restaurant pretty much wants the same thing out of a website: a page for the menu, a page for directions, a page for hours/contact info, and possibly a way to order food for pick-up. As a result, there are businesses
Why All Author Websites Are Not the Same Read More »
There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s
4 Ways to Use Video for Online Book Promotion Read More »
“Interactive” is a buzz word in today’s online world. Author websites are no exception. So what is interactivity, exactly? Well, let’s start with a few definitions: (of two people or things) influencing or having an effect on each other designed to respond to the actions, commands, etc., of a user involving the actions or input
5 Ways to Make Your Author Website Interactive Read More »
I’ve been building author websites for nearly a decade now. I’ve seen the best — and the worst — of websites for authors. With that in mind, here are 15 things you need to know about what to do (and what not to do) when you’re building yourself an author website. Having an author website
15 Quick Tips About Websites for Authors Read More »
Authors who make frequent use of WordPress’ blogging system know that publishing their posts isn’t always an exact science. Nor should it be; after all, you are a writer, not a web developer! However, no matter how skilled you may grow while working with WordPress it is very easy to overlook some of the best
3 Cool WordPress Publishing Tricks You May Not Know About Read More »
I stumbled across a conversation on LinkedIn this morning about whether or not authors should build separate websites to promote their individual books. There were a slew of responses — some from authors and some from experts — advising people in different ways. Here are some of the highlights: I think it’s a good idea
Should You Create Separate Websites for Separate Books? Read More »
