New Apps from B&N: What You Need to Know

This week, Barnes & Noble held a media event in its Union Square store. They shared a whole bunch of holiday-related stuff, including two new apps and a new online tool that may impact how readers buy books. The theme of all of these? Emulating the bookstore experience online. Here’s what …

Fiction or Nonfiction: What’s the Difference?

So you want to be a writer. But you’re not sure where to begin. Which should you write? Fiction or nonfiction? How do you know which one you’d be better at? What’s the difference between being a fiction or nonfiction writer? First, let’s start with what you probably already know: …

Strategic Marketing for Authors

All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What …

6 Blogging Mistakes Authors Often Make

I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they …

5 Steps to Adding a New Book to an Author Website

So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new …

Have E-Books Replaced Mass Market Books?

You probably remember the term “mass market books” or “mass market paperbacks.” But you also probably haven’t heard it in quite a while. There’s a reason for that. And that reason sits primarily in the e-book space. What Is a Mass Market Book, Anyway? People often used to confuse the term …

April Round-Up: 5 Author Reads Worth Your Time

April showers bring May flowers. Or, in this case, good author reads from April (will hopefully) bring some additional book sales this month. But seriously, here’s a recap of the five author reads you might have missed in April. Now’s your time to catch up. Can’t Miss Author Reads 1. How …

Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the …

I Want to Stop Blogging. Now What?

I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?” Look, unless you are a professional blogger …

Good Reads for Authors from January (No Pun Intended)

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t …