Getting the Introverted Author Out There

I just stumbled across an article in the NY Times about introverts finding a path to career success in a world of extroverts (http://www.nytimes.com/2009/11/01/jobs/01pre.html?scp=26&sq=author%20marketing&st=cse). And it got me thinking about authors…

The majority of people in the world are extroverts (experts say it’s 70%). But there are a fair number of introverts, too (myself included). An introvert is described as someone who is energized by quiet solo activities, as opposed to an extrovert, who is energized by being around people. And I would venture to guess that the percentage of authors who are introverts is greater than the 30% in the general population. It makes sense … people who enjoy spending time alone are more likely to choose career paths that don’t involve heavy interaction. An introvert would enjoy writing for a living far more than they’d enjoy going door to door trying to sell vacuum cleaners.

But here’s where it gets tricky. An introvert may choose to become an author because it allows them some autonomy and privacy. But what happens when they need to market their book? That means they have to go outside their comfort zone and do what they hate the most … “selling” the book.

I can’t tell you how many authors I’ve dealt with who know they need to have an author website but just cringe at the idea of having to blog, gab on a message board, or join a social network. Introverts just don’t enjoy those kinds of things. And in an internet world that’s becoming more and more social — with tweeting becoming a common part of everyday life — introverts begin to feel more and more like outcasts.

But here’s the thing… if you want to have a successful career as a writer, you HAVE to do some selling of the book online. It’s a part of your job — even if you don’t enjoy it.

So create that Facebook page. Start blogging and twittering. Unlike the people who do those things for fun, you don’t have to use these online tools to share your innermost personal stories. You use them to promote yourself as an author and expose as many people as possible to your writing. Just like an actor has a persona, an author needs one as well. Sorry to be the bearer of bad news, here.

You can still be a quite, private and, yes, introverted person for 23 1/2 hours each day. But use that last half hour to put on your marketing hat and use the internet to advance your career. Your books will thank you for it.

A Common Author Sin

Most authors know that they need to build a writer website in order to properly promote themselves and their books. But too many authors build a website and then don’t bother to tell people about it. Big mistake!

Get your domain name out there. Get people to link to your site. Here are some really simple ways to spread the word about your book website.

  • Put the URL on the book jacket
  • Print out business cards that mention your site
  • Tell people at speaking engagements/book signings to visit your site
  • Put your URL in the signature line on all your emails
  • Mention your site whenever possible on message boards and blogs
  • Always make sure that any articles that include your byline also include a link to your site
  • Mention your site in any interviews, media, etc..
  • Reach out to other relevant author sites and propose linking to one another

See how simple (and affordable) this is? Not only will this reach the people who are looking at your blogs, articles, etc… but these links are also a large part of Google’s ranking system. The  more links to your site that you have, the higher you rank in SEO.

Interesting (though outdated) News

Here are some of the relevant author news stories that we had on the SmartAuthorSites.com website before we launched this blog. Some of it is still very relevant, so you might want to check it out. We will be adding links to and commentary on  new and interesting news stories from the NY Times, Publishers Weekly, etc… going forward. Enjoy!

HarperCollins Wants to Be Your Friend
New York Observer

See the Web Site, Buy the Book
New York Times

Author Websites: Separating Fact (a.k.a. Nonfiction) from Fiction
SmartAuthorSites.com

Author…Promote Thyself
Publishers Weekly

8 Keys to a Successful Author Website
SmartAuthorSites.com

Crossover Dreams: Turning Free Web Work Into Real Book Sales
New York Times

The Author Will Take Q.’s Now
New York Times

The Greatest Mystery: Making a Best Seller
New York Times

To Meet the Author, Right Click
Times Online

Way Cool: Marketing and the Internet
Publishers Weekly

One-Fifth of Readers Visit Pub/Author Sites
Publishers Weekly

Welcome, Authors!

Welcome to the new SmartAuthorSites.com blog! Here, we will keep you updated on the latest news regarding author websites, online marketing for authors, and how to turn your book into a bestseller through a comprehensive online strategy. We’ll also let you know what’s going on within SmartAuthorSites.com as we continue to grow and expand the company in exciting ways. We hope you check back regularly!