articles for authors

Articles for Authors: What You Might Have Missed in February

articles for authors

Image courtesy of adamr at FreeDigitalPhotos.net

Happy March, everyone.  Since February came and went so quickly, you may have missed some of these really helpful articles for authors – put together from various places across the web. Here are five our our favorites.

5 Must-Read Articles for Authors

  1. The Indie Author’s Guide to Customer Reviews
    How indie authors can turn that discouraging “no customer reviews yet” message into star ratings and commentary.
    Publishers Weekly, February 1, 2017
  2. Are You Confusing Your Readers?
    Here are five signs you might be confusing readers with your book’s category and description. If you confuse readers, you’ll also cripple sales.
    Build Book Buzz, February 8, 2017
  3. Writing an Effective Book Description: 7 Ways to Turn Browsers Into Buyers
    Today I share 7 tips on how to write a book description that will turn browsers into buyers.
    Karen Woodward, February 14, 2017
  4. The 7 Benefits Of Inviting Guest Authors To Your Blog
    Attracting guest posts to your blog, written by outsiders, is a strategy of enormous potential value. Here are seven reasons why.
    Forbes, February 15, 2017
  5. I Want to Stop Blogging. Now What?
    Here are three questions I frequently get when people want to stop blogging, and what you as an author need to know about cutting ties with your blog.
    Smart Author Sites, February 16, 2017

Happy Reading!

good reads for authors

Good Reads for Authors from January (No Pun Intended)

good reads for authors

Image courtesy of bplanet at FreeDigitalPhotos.net

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t miss them.

January in Review: 5 Good Reads for Authors

1. Memoir Author’s Book Marketing Success Story
Jen Miller leveraged her platform, skills, and experience to turn her memoir launch into abook marketing success story. Here’s how she did it.
BuildBookBuzz, January 4, 2017

2. Building a Platform to Land a Book Deal: Why It Often Fails
If you’re preparing to pitch your nonfiction work to agents or publishers, you’ve probably heard about the necessity of having a platform.
JaneFriedman.com, January 5, 2017

3. 8 Book Marketing Mistakes to Ban in 2017
Avoid the most common book marketing blunders made by self-publishing authors.
Reedsy.com, January 10, 2017

4. 10 Times Book Reviewers Totally Got It Wrong
I love reading book reviews but I always take them with a grain of salt. Thing is, no matter how much of an expert the reviewer is, a review is an opinion, not a fact.
#AmReading, January 24, 21017

5. Author Tip Sheet: The Whys and Hows
You may have heard about an author tip sheet, sometimes called an author sell sheet. But what in the world is it? Let’s answer some of your questions.
SmartAuthorSites.com, January 26, 2017

Happy February, everyone! If you come across other good reads for authors this month, please share them with us.

Image courtesy of olovedog at FreeDigitalPhotos.net

Group Blogs: The Hows and Whys for Authors

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs.

Why Authors Should Consider Group Blogs

First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing posts.

Group Blogs for Authors -- Image courtesy of olovedog at FreeDigitalPhotos.net

Image courtesy of olovedog at FreeDigitalPhotos.net

So, in other words, you might create a group blog on, say, weight loss. Then you might have five different authors who each have written books on diet, exercise, etc… who regularly contribute to this blog with their own individual posts. People who visit the blog would be able to read all the posts in chronological order, or simply read the ones by the contributor they are most interested in. Each of those posts would also include promotion of the individual titles that each author has written and/or links to their personal site.

The benefits of group blogs for authors like you is numerous, including:

  • You can expose yourself to a new audience. In other words, people following one of the other blog contributors are likely to see your posts as well.
  • The shared responsibility of keeping the blog updated doesn’t sit solely on you; it’s a team that keeps it alive and kicking.
  • More posts = more traffic = more book sales. It’s simple.

Creating or Joining Group Blogs

If group blogs sounds more palatable to you than blogging on your own, how would you go about doing it?

First, see if there are already any group blogs created in your genre. Do some Google searching to identify any that may be out there, and then reach out to those bloggers about becoming a contributor.

If there aren’t any group blogs in your genre, you can start your own if you’re willing to take on the responsibility. Start by setting up a blog for free at WordPress.com. Post one or two entries yourself to set the tone and theme. Then reach out to other authors in your field (if you know them personally, great; if not, a simple search should allow you to find authors promoting themselves) and ask them if they’re interested in being a contributor. Create posts on Facebook and/or LinkedIn pitching group blogging — you can link to this blog post — and asking those who are interested to reach out.

Group Blogging Tips

If you are going lead a group blog, here are some tips and things to keep in mind.

  • You can add authors and contributors easily through WP Admin. Go to Users → Invite New to invite others to join your team to be contributors or authors (more on this distinction below).
  • Decide if you want final authority over everything posted on your group blog. If you give contributors “author” rights, they can post and publish instantaneously. Or you can decide to make them “contributors,” in which case you would be able to review each post before it goes live.
  • Make sure to have each contributor create a user profile and gravatar. This will allow visitors to easily differentiate between each contributor.
  • You can also have each author be his or her own “category” of posts, making it easy for readers to sort posts by contributor.
  • Have all your contributors follow the same guidelines about tagging blog posts, optimizing them for keywords, etc… Consistency is key.
  • Use the super-cool author widgets that WordPress offers. Consider “Author’s Widget” — “an easy, direct way to display your team, as shown on The Smoke-Filled Room. When configuring the widget, you can adjust some settings, from a custom widget title, to the number of posts to show for each author, to the ability to specify avatar size.” Or try “Author Grid,” which brings in the photos of each of your authors/editors.

Have you tried group blogging? What worked for you? What pitfalls did you face? Share them with us!

most read posts of 2016

Our 5 Most-Read Posts of 2016

Happy New Year, everyone! 2017 is coming in with a bang! But before we look forward, let’s take a quick look backward at our most-read posts of 2016 — most-read by authors like yourself.

Here is a list of the five blog posts that got the most reads in the calendar year. Consider this your cliff notes if you missed any of it. Enjoy!

(And on a side note … apparently October and November were good months — they brought all of our most-read posts of the year. This is a pure coincidence.)

most read posts of 2016

Image courtesy of patrisyu at FreeDigitalPhotos.net

1. How to Promote Your Book on Your Website
Ever wonder how to promote your book online? Whether or not you already have an author website, there are definitely right ways and there are wrong ways to feature (and hopefully sell) your book there. Here are some examples of the dos and don’ts.
October 20, 2016

2. Getting an Agent for a Book: Why Self-Marketing Is Essential
So you’re starting to think about getting an agent for a book. Your manuscript is almost finished and it’s time to get it out there. Where do you start? In today’s world, I would argue, becoming a self-marketer before getting an agent for a book is essential.
November 17, 2016

 3. Your Author Page: 5 Questions to Ask Yourself
So you’ve decided to build an author website. Among other things, that website will include an author page. In this post, I explore a few different approaches to a successful author page, and examples of people who have done interesting things with theirs.
October 11, 2016

 4. Selling Books Online: 5 Things You Need to Know
Okay, you’ve written your first novel and you’re interested in selling books online … so how do you actually go about that? Here are five basic tenets to help you get started selling books online…
November 29, 2016

5.  Website Hack? 5 Reasons Your Author Site May Be Down
Here are five possible causes of your site being down, and what you can do about each one.
October 27, 2016

Here’s to a great 2017 for all you authors out there!

seo blog search

Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization.

Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that a reader interested in your subject matter might actually be searching for on Google. For example, if you write a book about how to lose weight, you would also want to write various blog posts on the topic. By optimizing those posts for the right keywords, you can attract the audience of people searching for terms like, “How can I lose 5 pounds?” and drive them to your author website. Then you can promote the book while they’re there and expose potential readers to your title.

But how do you actually SEO blog posts to make sure that you show up high on those search results? How do you make sure to optimize your blog posts for the right keywords? Here are three easy steps.

3 Steps to SEO Blog Posts

Step 1: Install the right plug-in.

In WordPress, my preferred plug-in is called Yoast SEO. But if you’re using a different platform, I’m sure there’s another one you can use. This will provide you with the information you need in order to ensure that you’re doing SEO the right way (see step 3).

Step 2: Find the right keywords. For a fee, I can do advanced keyword research for my clients. I then provide them with a long list of specific keywords to target on their site. But there’s an easier way to do this if you don’t want to make that kind of investment. You can simply start typing a search term into the Google search bar to get a good keyword idea. See the photo below to see what I mean.

seo blog search

 

 

 

 

 

In this instance, if you’re writing a blog post with tips about losing weight, you can start typing in your guess for a search term and Google will literally tell you exactly what people are searching for. Pick one of those keywords (one you haven’t used before) and decide that you’re going to optimize your blog post for that one specifically.

Step 3: Work the keywords into the right places.

There are certain staples to properly optimizing a blog post for a specific keyword. Those include having the keyword (exactly) appear:

  • In the title
  • In the URL
  • As an “alt” tag on an image in the post
  • In the first paragraph of the post
  • In the metadescription
  • In subheads throughout the piece

The nice thing about a plug-in like Yoast is that it consistently reminds you of these things. If you do it right, then all the circles are green. If you forget something, it always reminds you. See below.

seo blog yoast

Simply perform steps 2 and 3 each and every time you post a blog entry, and you should start noticing your traffic (and conversation in your blog) increasing.

author website questions

10 Things About Author Websites That Might Surprise You

author website questionsOver the last decade, we have built websites for hundreds and hundreds of authors. And since we do this for a living, we tend to know the ins and outs of author websites like the back of our hands. But, surprisingly, there are some basic facts that I’ve found that many of the authors we work with don’t know or don’t understand.

With that in mind, here are 10 things that might surprise you about building and maintaining an author website.

1. Building your site doesn’t pay for hosting your site. I can’t tell you how many clients I have worked with who think that once they pay to get a site built, that their site can then live on indefinitely without paying an additional penny. That’s not how it works. I like to explain that a site hosting fee is like paying rent for your space on the internet. Think of it like a store: you pay a large one-time fee to get the store launched, but you still have to pay rent each month for your store space. Hosting is similar.

2. Domains are separate from hosting. Along those lines, there’s often a lot of confusion about paying for hosting vs. paying for your domain. So let me clear that up here. Think of your domain as the name of the store you want to open. You need to first decide on and purchase your domain. The fee for that is nominal — only about $15 per year. You then own that. And YOU need to own it — not whomever is building or hosting your site. You can then build a site and point that domain name over to it. To continue with the analogy, that’s like putting your store name on the awning in front of the space you’re renting. For as long as you’re going to be in that space, you will keep the domain pointing there. But if you ever decide to have another site built or have your site hosted elsewhere (i.e. move your store to a larger location), you can simply then re-point the domain to the new server. But the two are distinctly different.

3. Email boxes can fill up. Yup, it can happen. Over the course of five years or so, you might accrue 50,000 emails. Each and every one of those is taking up space on your server. Eventually, your server will tell you that it can’t house any more email, and the address will stop working. Be proactive about this and clean out your email box every once in a while.

4. Google Analytics is a free service. So many people ask me about if/how they can get a website traffic report. If anyone wants to charge you for a report like this, they’re hosing you. That’s because Google Analytics offers free website traffic reports to anyone who wants them. You can sign up easily with any email address associated with Google. You can then get an account number, which you simply have to put in the right place on your site. Then, voila! You can log back in to your Google Analytics account any time to view your traffic numbers.

5. Today’s sites are built off templates with modules. This is sort of a long and complicated point, but I’ll try to keep it brief. Today’s websites are built off templates. Each of those has a pretty structured layout. And each page follows the same layout. What this means is that it’s super important you choose the right template. A design firm like Smart Author Sites can help you adjust that template somewhat — to insert your own color scheme, logo, widgets, photos, etc… but the structure is pre-built. This means that you can’t have each page look different, and you can’t simply “move,” say, the social networking icons from the bottom to the top of the page. So choose your theme wisely.

6. Sites and themes need to be updated. The internet is ever changing. And there are people out there getting into and hacking sites each and every minute. As a result, the good guys have to keep trying to stay on top of things, and continually update security settings. So if you have a WordPress site, it’s essential that you log in at least once a week and run any updates that they recommend. If you have a site hosted through us, we will do that for you. But either way, it’s essential for your site security that it be done.

7. People don’t always enter a site through the homepage. I have this conversation at least once a week. Clients want to, say, feature their book on their homepage … and nowhere else on the site. This comes from a natural assumption that visitors always come into a site through a homepage. This is especially common among authors, who tend to think of sites linearly — like a book. That’s not the way people use the web, though. In this particular example, let’s say someone does a Google search for the author’s name and comes into the site through the author bio page. They may never have seen that homepage. And let’s say they’re then looking to learn more about the book. They go to the site navigation … there’s no “book” tab. Would they know to go to the homepage to find the book details? Not likely. So it’s important to remember that the homepage is like a teaser — not a replacement  — the other sections of the site.

8. Site design affects load time. I’ve worked with many authors that want the most beautiful site in the world. They want rich photos, illustrations and detailed design. Can it be done? Sure. But is there a cost? Yes. It’s load time. The more images there are on a page, the longer that page is going to take to load. And longer load times cost you site traffic — both in terms of frustrated users who can’t get the page to load and the search engines who punish you for having a site with long load times. So it’s important to find the balance in your site design between functionality and appearance.

9. Site content is distinct from site design. When you look at a page of an author website, you see many things: a header, a logo, a navigation, and maybe a photo and a lot of text. But for developers, that one page can be divided into two very distinct areas: the design and the content. In other words, the site design is the more complicated, code-based section of the page. It’s also the stuff that stays consistent throughout the site. For example, every page will have your logo, your name and your navigation. It’s the text and photos that differ from page to page that qualifies as your site content. That’s the stuff that’s super easy to swap in and out — either from page to page or from day to day. This may not make a lot of sense or have a lot of meaning to you, but it’s huge to us. Because your site design is a whole lot more complicated — and difficult to make alterations to — than the words on your bio page, for example.

10. Yes, it’s easy to link out. This question has probably surprised me more than any other. I’ve talked to so many authors who have asked me if they can have links from their author websites to buy their books on Amazon, B&N, etc… Yes. Absolutely. Linking out to a bookselling site is one of the easiest things you can possibly do. It’s a no-brainer.

Do you have additional questions like these? Anything you want clarification on? Post them below!

should i be blogging or using social

Should I Be Blogging, Posting on Social, Or Both?

should i be blogging or using socialAuthors have limited time on their hands. In today’s busy world, who doesn’t?

So I frequently have authors who are wondering where they should invest what little marketing time they have.

If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on social?” we finally have some answers.

Thanks to our friends at Contently, who recently published Does Your Content Need a Permanent Home? we have some important questions you can ask yourself when making this decision…. I’ve taken their recommended questions and customized them for authors…

Questions to Ask Yourself: Should I Be Blogging, Posting on Social, Or Both?

1. Who’s your target readership?
Who will be reading your book, anyway? Is it 50-year-old businessmen? Fifteen-year-old girls? If you’re primarily looking to reach an older, more academically-minded audience, a blog is probably a good place to dedicate your time and effort. That will allow you to drive them to your site, where you can offer additional materials and really sell your brand. If your audience skews younger, you’re probably better off offering snack-size bits — in either text or video format — that they can enjoy for a quick moment, and then go on with their day.

2. How important is ownership to you?
Do you know what the biggest difference between a blog and a social presence is? Well, it’s that you actually own your blog, and you have no ownership of anything on social. Not only does that mean that a social networking platform can take down anything you post if they’re so inclined, it also means that if they shut down their site, everything you’ve written there can disappear completely. And here’s another downside of lack of ownership when you post on social … you don’t really own the list of followers you acquire through social. So you may have 50,000 people following you on Twitter, but if Twitter were to cease to exist, that list would vanish completely. And if Twitter became less popular and people stopped paying attention to it? You would have no way to reach out to those followers again, short of getting them all to follow you on a new platform. Collect the same list of followers on your own site, for example, and you can collect contact info, etc… That is then yours, and you can use it for ever and ever. So if owning your material and your contact list is important to you, then blogging makes the most sense. If not, social will do just fine.

3. Do you regularly post about time-sensitive things?
Unless your blog grows to the point where it’s rivaling CNN, your blog posts are never going to be showing up at the top of a Google search result on the same day that you post it. Your social posts, on the other hand, very well might. So here’s a scenario: Let’s say you write a book about global warming. And then there’s a tropical storm, which you attribute to global warming, about to hit the US. You want to write about that, right? If you do it in blog format, it may get read … but certainly not when the search term “Tropical Storm Alberto” is trending on Google. If you post in social, with the proper hashtag, you have a much better chance of jumping on that opportunity.

4. What’s your primary online goal?
I frequently ask authors what their primary goal out of their website is. It usually falls into one of two categories: getting his/her name out there and building a following, or selling books. If your goal is the former — building your name — then social may be a good place for you to focus your efforts. By building followers on Facebook/Twitter, you are getting your name and your posts in front of a large number of people. They will regularly see you in their feed, and they will get to know your name, your face and your brand. Mission accomplished. If, on the other hand, you want to focus more on selling books, a blog may serve you better. People are far less likely to go out of their way to buy your book off of a series of cute social posts. In order to take the plunge and actually make a purchase, it usually requires something a bit stronger: an impressive blog post on an impressive website that nicely ties your book in to your overall message.

5. Is your website mobile-friendly?
While this isn’t directly related to the social vs. blog question, it is something to keep in mind. I wrote a post just a few weeks ago about the damage that can be done to your site if it’s not mobile-friendly. If that’s the case, and your site is less than optimal for the mobile audience, then it’s probably not worth your time to invest heavily in a blog on that site. Unless you plan to redesign in the near future, focus on social.

6. Do you write fiction or nonfiction?
This is another common conversation I have with authors. The truth is that marketing a fiction book is very, very different from marketing a nonfiction book. That ties back to two big reasons.

  • People read fiction books for pleasure, and nonfiction books for learnings.
  • People usually get fiction books recommended to them by friends/colleagues, while they very well may find out about a nonfiction book through browsing sites on topics that they find especially interesting.

Both of these scenarios spell out the following equation:
fiction books > nonfiction books on social
nonfiction books > fiction books on blogging

Now, you may have answered these six questions and still felt unsatisfied. After all, you might have answered three questions in one direction and three in the other. In short, we haven’t answered the question yet: “Should I be blogging?”

And that’s not for us to answer. That’s for you to ponder and figure out. Hopefully this post is a good first step in helping you do that.

author-blog-seo

5 Common Author Blog SEO Mistakes

author-blog-seoI just got off the phone with a marketing consultant who helps self-published authors promote themselves. We spent a long time talking about author blog SEO … and I was really surprised just how little even professionals understand about the dos and don’ts of search engine optimization.

With that in mind, here are five common mistakes I see/hear about from authors…

1. Optimizing for too many keywords.

How many keywords was your most recent blog post optimized for? Five? Ten? The truth is, each post should have one primary keyword. The days of entering 10 keywords in the traditional meta keyword field and thinking that your post is optimized are long gone. Nowadays, it takes far more work than that to get your post to show up on a search result page. Pick your primary keyword and then optimize your entire post for it. Speaking of which…

2. Not using headlines, URLs, images or h2/h3 tags.

Yup, these are the places that really matter. The primary keyword you select should be worked into your blog headline, your URL, your intro paragraph and in h2/h3 tags (subheads). See how the words “author blog SEO” appear in all those places here? This post is properly optimized. Unless you work your keyword into each one of those places, you’re not doing your post justice.

2. Optimizing for keywords that are too general.

Let’s say you wrote a book about the history of baseball. Common sense would say that your blog post should be optimized for the keyword term “baseball,” right? Wrong. There are probably hundreds of thousands of blog posts out there optimized for the word “baseball,” and the chances that you could compete with them is minimal. After all, ESPN has kind of mastered this stuff. So you need to get more specific in your keyword choices. For example, “Babe Ruth,” “1919 World Series” and “the origin of baseball” are keywords that are far more attainable. It’s a much better use of your time to focus on those. So how do you find those keywords?

3. Not doing author blog SEO keyword research.

I’m a big fan of the Google keyword tool to analyze keywords; it tells you how many people are searching for each one, and how much competition there is. But even if you don’t have this service, you can simply go to Google and start typing keywords into the search box. See how Google is actually finishing your search for you? Take a look at the keywords Google is filling in. This is a good starting point for determining what people are actually searching for. Identify those keywords first, and then optimize your post accordingly.

5. Reusing the same keyword in multiple posts.

Is there such a thing as too much of a good thing? In terms of keywords, yes. If you already have a blog post optimized for, say, “the best author blogs,” and then you create a second blog post with the same keyword, what’s the result? Well, according to the experts, it in no way makes your site any more of a destination for that search term. Instead, it basically just sets you up to compete with yourself. It’s recommended that you have one destination (or in this case, blog post) for each specific keyword, and that you’re better off optimizing future posts for a variation of that keyword.

Now, SEO is an ever-changing field. What I’m telling you today may or may not still be applicable five years from now. But these are some good guidelines to start following to make sure you’re getting the best bang for your buck in terms of SEO for your blog. If you’re looking for more advice on building your author website, feel free to contact us for a free consultation.

author-round-up-calendar

February Author Round-Up: 5 Things You Might Have Missed

A new month is here already. Here’s an author round up of five things you might have missed in the month of February … and that we think are definitely worth going back to author-round-up-calendarread!

1. Marketing Your Books Through Current Events
Smart Author Sites
February 11, 2016

2. 7 Proven Ways to Use Content Curation to Become a Recognized Authority in Your Industry
Donna Gunter, LinkedIn
February 17, 2016

3. 10 rock-solid reasons why authors should build an email list
Joan Stewart, Build Book Buzz
February 17, 2016

4. Good Marketing. Poor Author Website Design. Does It Matter?
Smart Author Sites
February 18, 2016

5. The Self-Publishers Guide to Marketing Author Blogs
Publishers Weekly
February 19, 2016

If you stumbled across any other good articles in February that you’d like to share with other authors, please do so!

Johan Larsson / photo on flickr

Our 5 Most-Read Blog Posts in 2015

Johan Larsson / photo on flickr

Johan Larsson / photo on flickr

A new year has begun, and with it will come a whole new batch of blog posts — chock full of advice, the latest news in the industry and more.

But first, feast on our most-read blog posts of 2015. Please note that not all of these were published in 2015 (some are older than that) … but they certainly were read! We hope these have been helpful to you, and here’s to an even better 2016.

  1. How to Write the Perfect Book Teaser
    When I’m working with an author to create an effective homepage, one of the things that I always ask a writer to do is create a book teaser … something that really whets the appetite of a visitor in the few seconds that you have their attention. Then you give them links to read more about the book, read an excerpt, or … of course … buy the book….

  2. The Importance of an Author Tagline (and How to Write One!)
    Picture this. You go to an author’s website. Or you end up on the website because … well … you’re not quite sure how. The homepage of the website includes the author’s name in huge letters, on top of a large, adorable photo of him or her. “Aw … what a nice photo,” you think…

  3. Authors: Create Your Own Wikipedia Page
    Did you know that Wikipedia is one of the most popular ways of doing research on the web? In some ways, that’s kind of crazy. After all, it’s not experts who post information on Wikipedia — covering everything from the Berlin Wall to the history of the Slinky toy. It’s your average guy who creates a Wikipedia page about something or someone and puts in what they know. Other people can then add to that information. It’s basically a wealth of knowledge from common folk (another example of Web 2.0) that stays there unless someone else finds it to be incorrect…

  4. 6 Things Elizabeth Gilbert Does Right on Her Author Website (and You Can, Too)
    Bestselling author Elizabeth Gilbert (known best for Eat, Pray, Love) has an amazing author website. And no, we didn’t build it. But when I stumbled upon it today, I was immediately impressed by it. Why? Here are six reasons…

  5. Building Your Author Media Page/Press Kit
    Do you have a media page on your author website? It’s purpose is to provide the media with the information they might need to feature you in their next piece. If you decide to have a press page on your website, here are some ideas about what it should include…

  6. Looking to Get Published? Consider Harper Collins’ Authonomy
    If you’re an author looking to get published by a major publishing house, you may want to consider posting your book on Harper Collins’ Authonomy website. Here’s the scoop….

  7. What Is a Book Landing Page and Do You Need One?
    You may or may not have heard the term “landing page” in the context of an author website. But you very well may not know exactly what a landing page is. It’s time to learn!

  8. 6 Tips for Pre-Selling Your Book
    If you’re a smart author — and all our Smart Author Sites clients are 🙂 — you’ll have your website up-and-running well before your book is published. In fact, your website may have even helped to get your book published. But exactly what should an author be doing with the website for the months leading up to the book’s release date? How do you promote a book that’s not on the shelves yet? Here’s what you can do to get a head start selling copies of your book…

  9. Author Newsletters: Tips, Misconceptions, and More!
    Several of my clients have asked me to send out newsletters to their mailing lists recently. But none of them seemed to understand exactly what a newsletter can do (or the information you can cull out of sending a newsletter). With that in mind, I thought it might be helpful to outline exactly what an author newsletter can do, when it should be used, and what kind of information you can cull from it…

  10. A New Way for Authors to Get ‘Discovered’
    I came across this article today on MediaBistro. Just thought I’d share it with my author friends. Apparently, Penguin has created a new website called Book Country — a place where authors can connect with reviewers, publishing professionals, and readers…

Have an idea for a future blog entry you’d like to see? Make your recommendation in the comments section below.