5 Signs an Author Is Ignoring His/Her Website

An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. …

9 Creative Ways for Authors to Help One Another

There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to …

Authors: 5 Ways to Blog With Purpose

This post was inspired by another piece I came across this morning on BookClubReading.com. The article coined a new term, “scatterblog,” defined as taking a scatter gun approach to your blog—writing about every topic under the sun in an attempt to sell readers on your clever wit and creative writing …

5 Secrets to Driving Traffic to Author Websites

“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and …

Is An Author’s Platform Now A Prerequisite?

I chimed in to a discussion on LinkedIn last week with this very same title: Is An Author’s Platform Now A Prerequisite? Little did I know just how much commentary there was going to end up being. A few people had commented before I found the post, saying that they …

12 Creative Ideas for Promoting Your Book Online

I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s …

9 Elements Your Author Website Must Have

I was reading my trusty “Internet and Marketing Report” this past weekend, and came across an article about 9 “can’t-afford-to-forget” elements on any website looking to sell something. An author website is no exception. With that in mind, here’s what they had listed, along with my author-slanted twist on each …

4 Ways to Use Google Alerts to Your Advantage

I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, …

4 Ways to Create Compelling Content

I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far …