6 Blogging Mistakes Authors Often Make

I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they …

Articles for Authors: What You Might Have Missed in February

Happy March, everyone.  Since February came and went so quickly, you may have missed some of these really helpful articles for authors – put together from various places across the web. Here are five our our favorites. 5 Must-Read Articles for Authors The Indie Author’s Guide to Customer Reviews How …

I Want to Stop Blogging. Now What?

I’ve been building websites for authors for over a decade. Many of them were built with blogs. So it’s not surprising that after all this time, I occasionally get the question, “I want to stop blogging. Is that okay? Will it hurt book sales?” Look, unless you are a professional blogger …

Good Reads for Authors from January (No Pun Intended)

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t …

Group Blogs: The Hows and Whys for Authors

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing …

Our 5 Most-Read Posts of 2016

Happy New Year, everyone! 2017 is coming in with a bang! But before we look forward, let’s take a quick look backward at our most-read posts of 2016 — most-read by authors like yourself. Here is a list of the five blog posts that got the most reads in the …

Getting an Agent for a Book: Why Self-Marketing Is Essential

So you’re starting to think about getting an agent for a book. Your manuscript is almost finished and it’s time to get it out there. Where do you start? In today’s world, I would argue, becoming a self-marketer before getting an agent for a book is essential. Now, not everyone agrees with …

Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization. Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that …

10 Things About Author Websites That Might Surprise You

Over the last decade, we have built websites for hundreds and hundreds of authors. And since we do this for a living, we tend to know the ins and outs of author websites like the back of our hands. But, surprisingly, there are some basic facts that I’ve found that …

Should I Be Blogging, Posting on Social, Or Both?

Authors have limited time on their hands. In today’s busy world, who doesn’t? So I frequently have authors who are wondering where they should invest what little marketing time they have. If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on …