Writers Writing for Writers

We’ve already established that an author’s website should contain interesting content above and beyond what’s in the book. But for some people, it’s a challenge to figure out just what that is. Sure, if you’re a doctor who writes about health-related issues, it’s a no-brainer. You should blog and answer …

Go on a Blog Tour

Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

Building a Long-Term Relationship With Your Readers

For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for …

Personal Information, Safety and Your Author Website

When you’re building your author web site, do you spend any time thinking about how much information to share about yourself? About what email address to give out? About what might happen if you share too much? If not, maybe you should. For some authors, these are obvious questions. For …

Why Author Websites Need Google Analytics

Earlier this week, I posted a blurb about what people are looking for on author websites. Today, I want to continue the thought and discuss Google Analytics and why every author website should have it. First, for those who aren’t familiar with it, Google Analytics is a free service offered …

5 Ways to Use Your Author Blog

I’ve posted many times before about why an author needs a blog and how it can really help in terms of site traffic, book sales, etc… But many authors aren’t sure what to do with a blog. “What should the theme of my blog be?” …  “How do I get …

A Blog Entry About Blogging

I was reading an interesting article over the weekend in Internet & Marketing Report magazine. It had to do with the benefits of blogging and how anyone can blog to drive traffic to their website. Here are some of the highlights of that article, and how the information specifically pertains …