How Often Should Authors Blog?

This is easily one of the most commonly-asked questions when I’m discussing social media and blogging with a new client. And the answer isn’t as simple as it may seem. Whether or not you have an author website, this question is pertinent to anyone who has an online presence; so …

3 Cool WordPress Publishing Tricks You May Not Know About

Authors who make frequent use of WordPress’ blogging system know that publishing their posts isn’t always an exact science. Nor should it be; after all, you are a writer, not a web developer! However, no matter how skilled you may grow while working with WordPress it is very easy to …

5 Signs an Author Is Ignoring His/Her Website

An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. …

9 Creative Ways for Authors to Help One Another

There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to …

5 Signs of Short-Term Thinking on Author Websites

Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard …

3 Benefits to Reading (and Recommending) Other Books in Your Genre

If you’ve written a  science fiction book … or a military history book … or a chick-lit book (you get the point), then this is obviously a genre that you enjoy and that you’re familiar with. In this post, I will explain why and how you should utilize that knowledge …

Authors: 5 Ways to Blog With Purpose

This post was inspired by another piece I came across this morning on BookClubReading.com. The article coined a new term, “scatterblog,” defined as taking a scatter gun approach to your blog—writing about every topic under the sun in an attempt to sell readers on your clever wit and creative writing …

5 Secrets to Driving Traffic to Author Websites

“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and …

Is An Author’s Platform Now A Prerequisite?

I chimed in to a discussion on LinkedIn last week with this very same title: Is An Author’s Platform Now A Prerequisite? Little did I know just how much commentary there was going to end up being. A few people had commented before I found the post, saying that they …

Author Success Story: Soren Kaplan

Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I …