Time to Sign up for Google Authorship!

It’s 2013! And whether or not you’ve already broken your New Year’s resolutions, here’s a way that you can seriously improve your standing for the upcoming year. Sign up for Google Authorship! We all know that Google has completely taken over everything related to searches on the web. Which means …

12 Creative Ideas for Promoting Your Book Online

I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s …

9 Elements Your Author Website Must Have

I was reading my trusty “Internet and Marketing Report” this past weekend, and came across an article about 9 “can’t-afford-to-forget” elements on any website looking to sell something. An author website is no exception. With that in mind, here’s what they had listed, along with my author-slanted twist on each …

4 Ways to Use Google Alerts to Your Advantage

I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, …

4 Ways to Create Compelling Content

I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far …

Why Do People Visit Author Websites?

You know that you need an author website. Everyone has told you that you need one. But what exactly should be on that author website? Why do people visit author websites at all? This is a common question. And it’s a question that is very helpful to know the answer …

5 Common Author Website Mistakes

Just about every author thinks that they book they’ve written is a wonderful piece of work. Sometimes they’re right. Sometimes, they’re not. But that’s for another day. Unless the author website reflects the quality of the book, an author is shooting himself in the foot. With that in mind, here …

10 Creative Ways to Build Buzz About Your Book

I belong to several author groups on LinkedIn. I love offering tips and advice to authors who are just starting out (usually, advising them to build a website and/or start blogging). However, I also get a lot of great ideas from those groups, too. After all, there’s nothing like authors …

5 Ways to Get Your Posts “Shared” on Facebook

Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. …