Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. But there are certain types […]
5 Ways to Get Your Posts “Shared” on Facebook Read More »
Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you can do to get your
3 Ways to Use Your Website to Sell Your Book … Before You Even Write It Read More »
They say that no press is bad press. I would venture to say that book reviews are similar. The more mention your book gets throughout the web, the more likely people are to hear about it and decide to check it out for themselves. Of course, a rave review will garner far more interest than
4 Tips for Getting Online Book Reviews Read More »
We build all of our author sites on WordPress. And if you’re familiar with WordPress, you know that it’s all about plug-ins. They’re what turn a flat site into a dynamic one. They’re how you integrate SEO and social networking into static text. Here is the list of plug-ins that we’ve found to be most
6 Must-Have Plug-ins for an Author Website or Blog Read More »
I have written more posts than I can count on author blogging: how to do it, when to do it, and why to do it. It seems that I’m not alone. A blogger with Infinity Publishing — a self-publishing company with which we have a partnership — thinks the same way. Today, I present you
Why — and How — Authors Should be Blogging Read More »
It’s one of the greatest challenges of an author website: keeping it both active and interactive. It’s easy to just build a site with your bio, your book descriptions, etc…. But why would a reader continue to come back to a site like that? That’s where interaction comes in. It’s important that an author continue
4 Ways to Make Your Author Website Interactive Read More »
Someone started a conversation about this on LinkedIn a few days ago. The question was very simple: How does one really get people to go to their web site so they can follow their blogs? I thought it would be valuable to compile some of the responses. I will continue to add to this as
How Do You Drive Content to Your Author Website or Blog? Read More »
I just finished reading a great post by a woman named Sonia Marsh. It was titled A Successful Way to Build Your Author Platform. I’m going to take a few ideas from that article and give them a slightly different angle: how to build an author blog that can get your name and profile out
4 Tips for Building a Successful Author Blog Read More »
I came across a great post today (which I found through an author group on LinkedIn) on BookBuzz. It lists the 12 essentials to an author platform. But for the purpose of this blog, I’m going to pull out all of the things related to the online experience, since that’s the focus of what we
The 4 Online Secrets to a Successful Author Platform Read More »
I must start this post with a confession: I come from a web content background. I was working on website content development and content strategy back in the 1990s. A lot has changed since then, but one thing hasn’t: content still is the staple of the internet. I’ve told my nonfiction authors time and time
The Key to a Successful Nonfiction Author Website? Content, Content, Content Read More »
