Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the word about your book is […]
New Tool Tracks Social Media Book Data Read More »
Remember when blogging was all the rage for authors? Well, it still is an essential (I recommend that all authors blog), but it seems that the latest version of blogging is in the form of audio. They’re podcasts. According to an article in Publishers Weekly, more and more authors are using podcasts, “as a way
Why You Should Consider an Author Podcast Read More »
Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
3 Ways to Make the Most of Facebook Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions.
Why a Writer Needs to Be More Than a Writer Read More »
This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/
Blogging Tips from a Bestselling Author Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
I’ve been telling authors for years that they need to blog, blog blog. Many authors are hesitant to do it, for a wide variety of reasons. Now, there may be some motivation to get authors started: advertising dollars. According to this article, released yesterday, WordPress (the platform on which we build most of our author
A New Way for Authors to Make Money Read More »
I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple Web sites to social media,
Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’ Read More »
Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post wherever you can: LinkedIn, Twitter,
Authors: Avoid the ‘Link Dump’ Read More »
