New Apps from B&N: What You Need to Know

This week, Barnes & Noble held a media event in its Union Square store. They shared a whole bunch of holiday-related stuff, including two new apps and a new online tool that may impact how readers buy books. The theme of all of these? Emulating the bookstore experience online. Here’s what …

Strategic Marketing for Authors

All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What …

5 Steps to Adding a New Book to an Author Website

So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new …

April Round-Up: 5 Author Reads Worth Your Time

April showers bring May flowers. Or, in this case, good author reads from April (will hopefully) bring some additional book sales this month. But seriously, here’s a recap of the five author reads you might have missed in April. Now’s your time to catch up. Can’t Miss Author Reads 1. How …

Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the …

March in Review: 5 Good Reads for Authors

Happy April! Here’s what you might have missed in March. It’s time to catch up on your reading. Presenting … 5 Good Reads for Authors Good Reads for Authors, March 2017 1. Should Indie Authors Publish Exclusively With Amazon or Not? A new report from Author Earnings doesn’t completely answer …

Author Marketing Plans: Why Yours Should Be Unique

Are you looking for ready-made author marketing plans? Hoping to find a simple checklist that tells you everything you need to do to get your book out there to a wide audience? Well, sorry … I have some bad news for you. Why Author Marketing Plans Need to Be Customized …

Articles for Authors: What You Might Have Missed in February

Happy March, everyone.  Since February came and went so quickly, you may have missed some of these really helpful articles for authors – put together from various places across the web. Here are five our our favorites. 5 Must-Read Articles for Authors The Indie Author’s Guide to Customer Reviews How …

Good Reads for Authors from January (No Pun Intended)

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t …