Promote Your Author Website in Print

I received a post card in the mail yesterday (and it’s been a long time since I last got a real post card). It was promoting an upcoming children’s book that will have its own booth at Book Expo later this month, encouraging me to come by the booth and …

Publishing Is Like Real Estate

Catchy headline, right? You’re probably wondering what it means. I’ll get to that…. The germ for this post started with my reading an article in the New York Times about the rise of self-publishing. It basically says that it’s no longer considered more prestigious to get published by a major …

Go on a Blog Tour

Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author …

Structure Your Author Website Homepage Design Around Your Update Frequency

There are a lot of things that go into deciding on a design theme and layout for the homepage of an author website. But there’s one element that often seems to get overlooked in the process. It’s how often your website plans to be updated. Or another way to say …

The Dos and Don’ts of Amazon.com Book Reviews

It’s common sense that having lots of rave reviews of your book on Amazon can increase book sales. But what’s the best way to get those reviews on there? Here are some do’s and dont’s: Do send out an email to your full list of contacts, announcing when your book …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

Personal Information, Safety and Your Author Website

When you’re building your author web site, do you spend any time thinking about how much information to share about yourself? About what email address to give out? About what might happen if you share too much? If not, maybe you should. For some authors, these are obvious questions. For …

Looking to Get Published? Consider Harper Collins’ Authonomy

If you’re an author looking to get published by a major publishing house, you may want to consider posting your book on Harper Collins’ Authonomy website. Here’s the scoop…. Harper Collins describes the website as follows: authonomyTM is a brand new community site for writers, readers and publishers, conceived and …

Marketing Fiction Books on the Web

There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but …

What Do Your Customers Want? Find Out With Skribit

Another great book marketing idea, courtesy of Michael Volkin… If there is one thing I know, that’s book marketing, and from time to time I learn about a neat new tool that makes selling books online just a little bit easier.  I would like to introduce you to Skirbit.  Skirbit.com …