Author Website Technology: 5 Must-Have Features

Just like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors. Author Website Technology Musts …

June Roundup: 5 Don’t-Miss Author Reads

Happy July, everyone! With June now in the rear view mirror, here are some author reads that you might have missed (and that you can now catch up on)… Author Reads From June 1. Author uses novel tactic to promote book Build Book Buzz June 1, 2016 2. May 2016 Author Earnings …

5 Things You’ll Want to Add to Your Book Website by 2017

We’re only halfway through 2016. And yet, everyone’s eyes are on the future already. Based on all the conversations going on in the publishing and marketing worlds, here are five things that I hear each book website should have in the new year… Book Website Technology Musts for 2017 Podcasts. …

Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization. Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that …

Facebook Live for Authors: What You Need to Know

It’s the hottest new trend in marketing. It’s called Facebook Live. Here’s what you need to know about Facebook Live for authors, and how you can jump on this bandwagon while it’s still hot. What Is Facebook Live? Facebook live is actually a video that you shoot from your phone …

5 Author Must Reads: May in Review

Hard to believe it’s June already! In case you missed any of our author must reads from May, here are the highlights. 1. Q&A: How one picture book author turned dream into successful publishing career WRAL May 15, 2016 2. Want to Succeed in Self-Publishing? Don’t Get Hung Up on Reviews: Tips …

E-mail Tips for Authors: Building and Using Your E-mail Lists

Some people think email is soooo 2000s. After all, isn’t everyone communicating via Facetime, Snapchat, Twitter and such… now? Not necessarily! Email can still be extremely useful as an author marketing tool. Here are some basic e-mail tips for authors … from collecting email addresses to using your lists wisely. Step by …

10 Things About Author Websites That Might Surprise You

Over the last decade, we have built websites for hundreds and hundreds of authors. And since we do this for a living, we tend to know the ins and outs of author websites like the back of our hands. But, surprisingly, there are some basic facts that I’ve found that …

Should I Be Blogging, Posting on Social, Or Both?

Authors have limited time on their hands. In today’s busy world, who doesn’t? So I frequently have authors who are wondering where they should invest what little marketing time they have. If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on …

Identifying Your Target Reader: Tips for Authors

It’s true. Writing is a business. That’s especially the case in today’s world of sell-it-yourself self-publishing. So as a business person, you need to put on the thinking cap of a business executive. First task? Identifying your target reader. Just as the people who founded Pepsi Cola, Hasbro or Amazon mapped out …