Finding a Balance Between Potential Readers and Previous Readers

One of the biggest challenges in developing a website — any type of website — is speaking to a variety of audiences. For instance, when I was working on developing a website for a private school, it was hard to make sure that current parents, potential parents, and alumni all …

Getting Personal on Your Author Website

Ask any reader and they’ll probably say that one of the reasons they visit an author website is to learn more about the author. They want to get a peek into who the author is as a person. But how do you know what to share? How do you get …

Book Club Discussion Guides on Your Author Website

This is one thing that I often recommend to clients as we’re discussing what kinds of content their author website should include. It’s a downloadable book club discussion guide. If you think your book might be appropriate for a book club (and what book isn’t, really?), then you should be …

Building a Book Website for an International Book

There are thousands of author websites out there. And most of them are pretty standard in terms of what they include. But sometimes, an author website has to be pretty different from others. A book that’s being published internationally is one of those instances. I’m going to use a few …

SEO vs. SEM for Authors

I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine …