How to Promote Your Book on Your Website

Ever wonder how to promote your book online? Whether or not you already have an author website, there are definitely right ways and there are wrong ways to feature (and hopefully sell) your book there. Here are some examples of the dos and don’ts. How to Promote Your Book: The …

Website Load Time: 7 Things You Should Know

“What’s my website load time?” … “Why is my site so slow?” … “How can I speed it up?” These are questions I frequently get asked by clients whose author websites take a while to load. To help you figure these things out, here are seven things you need to know …

July in Review: 5 Great Author Reads

Happy August. Now that July has come and gone, we’ve gone ahead and put together the five author reads from the month that you won’t want to miss. Author Reads from July 1. 70 Quick Tips That Will Boost Your Author Blog Want more reader for your author blog? Here are …

Author Website Technology: 5 Must-Have Features

Just like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors. Author Website Technology Musts …

5 Things You’ll Want to Add to Your Book Website by 2017

We’re only halfway through 2016. And yet, everyone’s eyes are on the future already. Based on all the conversations going on in the publishing and marketing worlds, here are five things that I hear each book website should have in the new year… Book Website Technology Musts for 2017 Podcasts. …

Authors: SEO Blog Posts in 3 Easy Steps

I’ve written many, many times about why authors should be blogging. One of the main reasons? Search engine optimization. Let me explain. Authors — especially nonfiction authors — should be regularly posting blog entries. Each one of those entries should be optimized for the proper search term — something that …

E-mail Tips for Authors: Building and Using Your E-mail Lists

Some people think email is soooo 2000s. After all, isn’t everyone communicating via Facetime, Snapchat, Twitter and such… now? Not necessarily! Email can still be extremely useful as an author marketing tool. Here are some basic e-mail tips for authors … from collecting email addresses to using your lists wisely. Step by …

10 Things About Author Websites That Might Surprise You

Over the last decade, we have built websites for hundreds and hundreds of authors. And since we do this for a living, we tend to know the ins and outs of author websites like the back of our hands. But, surprisingly, there are some basic facts that I’ve found that …

Should I Be Blogging, Posting on Social, Or Both?

Authors have limited time on their hands. In today’s busy world, who doesn’t? So I frequently have authors who are wondering where they should invest what little marketing time they have. If you’ve ever asked the question, “Should I be blogging or investing my time in building a following on …

6 Steps to Building an Author Website

This seems like such a simple concept for a blog post. After all, I’ve been blogging about everything having to do with building an author website for more than five years now. It’s kind of shocking that I have never simply laid out all the steps to getting there, since I’ve …