February Author Round-Up: 5 Things You Might Have Missed

A new month is here already. Here’s an author round up of five things you might have missed in the month of February … and that we think are definitely worth going back to read! 1. Marketing Your Books Through Current Events Smart Author Sites February 11, 2016 2. 7 Proven Ways …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …

January Round-Up: 5 Must Reads for Authors

Happy February. We’re now very much in the swing of 2016, with lots of news and advice for authors — both those who are self published and those taking the traditional route. In case you missed any of it, here are the must reads for authors from the last month. 1. 5 …

Marketing a Nonfiction Book: Using Your Website to Enhance the Journey

I’ve said it before and I’ll continue to say it: marketing a nonfiction book is totally different from marketing fiction. In the latter, your story takes people into a fictional world that gives them a break from their daily life. In the former, you’re most likely educating people on something …

Our 5 Most-Read Blog Posts in 2015

A new year has begun, and with it will come a whole new batch of blog posts — chock full of advice, the latest news in the industry and more. But first, feast on our most-read blog posts of 2015. Please note that not all of these were published in …

5 Author Website-Related New Year’s Resolutions

2016 is rapidly approaching, and with a new year comes new goals, new technologies and new promises. With that in mind, here are five things that authors might consider making their new year’s resolution. 1. I will blog/update my site regularly. There’s a reason this is the first potential resolution on the …

November Round-Up: 5 Must Reads for Authors

Can you believe we’re into the month of December already? In case you missed it, here are five must reads for authors that came out while we were all gobble gobble-ing. 1. The Savvy Self-Publisher’s Guide to NetGalley NetGalley — which enables authors and publishers to upload books and reviewers to …

Great Author Website Ideas, Poor Website Designs

Every month or so, I like to scour the web and see what other authors are doing with their online marketing efforts. After all, what better way to find great ideas than from others doing similar work. But what struck me today as I was reviewing a few sites was …

4 Musts for Building an Author Email List

I stumbled across this article on Publishers Weekly about why it’s important for authors to build email lists. In this day and age of social media, too many authors think that Facebook and Twitter followers are enough. They’re not. To paraphrase the author of the piece, here are just a few …

What’s Your Author Brand?

Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four …