What Is #Bookstagram?

I confess. I hadn’t heard this term until recently. But #bookstagram is something that you as an author need to know. What Is #bookstagram? You probably know what Instagram is. Well, #bookstagram is pretty much an offshoot of that. It’s essentially an Instagram hashtag used to denote a book-related picture. What’s …

Strategic Marketing for Authors

All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What …

6 Blogging Mistakes Authors Often Make

I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they …

Your Author Website Analytics: What It May Be Telling You

Are you looking at your author website analytics? What is it telling you? Might you be missing some important clues? I’ve written other blog posts before about viewing analytics. I’ve talked about what to look at and what it means. After all, too many authors can’t really tell you what …

April Round-Up: 5 Author Reads Worth Your Time

April showers bring May flowers. Or, in this case, good author reads from April (will hopefully) bring some additional book sales this month. But seriously, here’s a recap of the five author reads you might have missed in April. Now’s your time to catch up. Can’t Miss Author Reads 1. How …

An Author Website Book Publishers Will Love

I work with authors at all different stages of publication. Some who are self publishing. Others who reach out to me when their books are only a few months away from release through a major publishing house. The saddest of all are the authors whose books came out six months …

Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the …

March in Review: 5 Good Reads for Authors

Happy April! Here’s what you might have missed in March. It’s time to catch up on your reading. Presenting … 5 Good Reads for Authors Good Reads for Authors, March 2017 1. Should Indie Authors Publish Exclusively With Amazon or Not? A new report from Author Earnings doesn’t completely answer …

Good Reads for Authors from January (No Pun Intended)

Another month has come and gone. And with that in mind, here’s a list of the good reads (and no, I don’t mean GoodReads) for authors and writers that were published in January. If you missed any of these, now’s the time to go back and make sure you don’t …

Group Blogs: The Hows and Whys for Authors

So you know you should blog to promote your book. But you worry it will be a waste of your time and effort. The solution? Group blogs. Why Authors Should Consider Group Blogs First, let’s define group blogs. These are individual blogs on specific topics that have multiple authors, each contributing …