Author Page: 5 Sites You Should Consider Having One On

I often hear the term “author page” thrown around by clients as something they should have. I think it’s important that I first define what an author page is — and why it’s not the same thing as an author website. The term author page refers to one page on the …

What Authors Should Read: November in Review

Another month has come and gone (and we are in the midst of the holiday season). We did a lot of posting and sharing in November — both of our own content and of other sites’ interesting articles, blog posts and more. In case you missed any of it, here’s …

5 Things You’ll Want to Add to Your Book Website by 2017

We’re only halfway through 2016. And yet, everyone’s eyes are on the future already. Based on all the conversations going on in the publishing and marketing worlds, here are five things that I hear each book website should have in the new year… Book Website Technology Musts for 2017 Podcasts. …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …

September Round-Up: 5 Must Reads for Authors

October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your …

5 Things CoverCake Has Taught Me About Books and Social Media

For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on …

9 Creative Ways for Authors to Help One Another

There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to …

5 Ways to Integrate Social Media Into Your Author Website

You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways …

Author Success Story: Allie Phillips

I’ll confess: I love Allie Phillips. Not only is she one of the kindest, politest people I’ve ever worked with, but she dedicates a chunk of her time to protecting animals: a very noble cause. So I was beyond thrilled when I noticed that, in a recent month, Allie got …