I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead […]
Faces, Faces, Faces! Read More »
There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by a friend A good book
3 Reasons Why an Author Website Really Helps Sell Books Read More »
I’ve worked with authors at a variety of stages of publishing. Some have just completed their first manuscript and are trying to find a publisher. Some have chosen to self-publish. Others are working with a publishing house and awaiting publication of their book. And some have multiple books published by multiple publishing companies. But almost
Author Websites to Get Your Book Published Read More »
Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more challenging than you think. Facebook
6 Tips for Promoting Your Book and Website Through Facebook Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
Authors: I need your help! You’d be amazed how many social networking sites there are out there for authors and their readers. I certainly was… As part of a marketing project for a client, I spent some time this week scouring the web for such sites. Many of them are very similar in how they
Social Networking Sites for Authors: What Works? Read More »
It used to be that a publisher promoted an author’s book. If an author wanted to do more, they hired a PR person who made phone calls and sent out copies of the book for review. How times have changed! Now, an author has to do nearly all of their publicity themselves! After all, you
Author Website … Author Blog … Facebook … Twitter: What’s the Point? Read More »
In previous blog posts, I’ve discussed why it’s never too early to get your author website and online presence going. In fact, I’ve claimed that having those pieces in place can actually help you get published, because it gives you a leg up over the competition. And now I have an editor backing me up.
It’s Never Too Early for An Author Website (Right From An Editor’s Mouth) Read More »
So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
7 Easy (and Free) Ways to Drive Traffic to Your Author Website Read More »
For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for readers. The benefits of that
Building a Long-Term Relationship With Your Readers Read More »
