The Best Author Facebook Page I’ve Ever Seen

This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own …

Another Reason for Authors to Use Facebook

You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has …

Why Email Newsletters Are Still Important

I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She …

Faces, Faces, Faces!

I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at …

3 Reasons Why an Author Website Really Helps Sell Books

There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by …

Author Websites to Get Your Book Published

I’ve worked with authors at a variety of stages of publishing. Some have just completed their first manuscript and are trying to find a publisher. Some have chosen to self-publish. Others are working with a publishing house and awaiting publication of their book. And some have multiple books published by …

6 Tips for Promoting Your Book and Website Through Facebook

Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more …

Marketing a Fiction Book vs. Marketing a Nonfiction Book

There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies …

Social Networking Sites for Authors: What Works?

Authors: I need your help! You’d be amazed how many social networking sites there are out there for authors and their readers. I certainly was… As part of a marketing project for a client, I spent some time this week scouring the web for such sites. Many of them are …

Author Website … Author Blog … Facebook … Twitter: What’s the Point?

It used to be that a publisher promoted an author’s book. If an author wanted to do more, they hired a PR person who made phone calls and sent out copies of the book for review. How times have changed! Now, an author has to do nearly all of their …