5 Common Author Blog SEO Mistakes

I just got off the phone with a marketing consultant who helps self-published authors promote themselves. We spent a long time talking about author blog SEO … and I was really surprised just how little even professionals understand about the dos and don’ts of search engine optimization. With that in …

6 Must-Have Plug-ins for an Author Website or Blog

We build all of our author sites on WordPress. And if you’re familiar with WordPress, you know that it’s all about plug-ins. They’re what turn a flat site into a dynamic one. They’re how you integrate SEO and social networking into static text. Here is the list of plug-ins that …

5 Book Marketing Mistakes That Cost You Sales

I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary …

Authors on Facebook: Profile Pages vs. Fan Pages

I must confess. Up until today, I had a profile page on Facebook. It wasn’t the same as my personal account (I’m not that 2005), but it was still an account for the individual with the name “Smart Author Sites,” not the business “Smart Author Sites.” Finally, today, I made …

Authors: The Secrets to Improving Your Search Engine Placement

By some strange coincidence, I had three different clients (ones whose websites were built and launched in 2010) contact me this week asking if I had any recommendations for how we could improve their search engine placement (i.e. get them to show up near the top of Google search results …

3 Reasons Why SEO Might Not Lead to Book Sales

I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I …

Solving The Google Mystery

Sometimes, I’m at a loss as to what to blog about. This week, not so much. There’s been a theme in my correspondence with clients this week and it’s this: Google continues to baffle all of us! I had one client this week email me in a panic. His website …

6 Tips for Getting Your Book Reviewed by Bloggers

Paula Krapf, Chief Operating Officer of Author Marketing Experts, Inc., guest blogged on Marketing Tips for Authors and shared some really  helpful ideas on how to get your book reviewed online, and how to make sure it’s the RIGHT sites that are doing the reviewing. Here’s an overview of what …

6 Common Misconceptions About Search Engine Optimization

Search engine optimization (SEO) seems to be a theme this week with my clients. Some wanting to start doing it. Some asking questions about it. Others just completely misunderstanding it. For instance, I had a client earlier this week who asked me to redirect a second URL that she’d purchased …

Understanding Your Author Website Statistics

If you had a website built through Smart Author Sites in the last few years, then you should be receiving a Google Analytics report on the 1st of each month with your website traffic numbers. Even if you built your author site elsewhere, you may be checking up on your …