how to promote your book

How to Promote Your Book on Your Website

how to promote your bookEver wonder how to promote your book online? Whether or not you already have an author website, there are definitely right ways and there are wrong ways to feature (and hopefully sell) your book there. Here are some examples of the dos and don’ts.

How to Promote Your Book: The “Do’s”

  • DO make sure your book is prominently featured on your homepage … “above the fold” as we call it.
  • DO have a separate “book” page that people can land on if they are looking for more information.
  • DO include your book cover and links to purchase it on every page of your site.
  • DO create/highlight a book trailer … or even a video of you talking about the book.
  • DO have a book teaser on your homepage, and a longer book summary available for readers on the book page.
  • DO offer a free chapter and/or book excerpts that will allow people to get a sense of the tone.
  • DO include reviews/testimonials about the book.
  • DO add some “book extras” to your website, like a “behind the book” story or secrets about how certain characters got their names.
  • DO make it super clear who your book speaks to and why that audience would want to read it.
  • DO maintain a blog and/or a social media presence to continue tying your book into current news and events.
  • DO optimize your site for the search engines so that people can easily find your book.
  • DO include any honors your book may have won. Why not???
  • DO make it clear all the ways your book may be available (hardcover, paperback, e-book, etc…)
  • DO make it clear if you’re working on another book or if your book is part of a series … you want to build a legion of fans who follow your writing.

How to Promote Your Book: A Few “Dont’s”

  • DON’T only feature your book on your homepage. It deserves a page of its own!
  • DON’T expect people to buy a book when the description of it is only a paragraph or two long.
  • DON’T make it hard for people to buy the book. Make the buy buttons prominent and clear.
  • DON’T make your book excerpt so cool or flashy that it’s not readable on all devices. A PDF is fine!
  • DON’T use a low-quality photo for your book cover. You want this to be large and attention grabbing!

Do you have any additional dos or don’ts you’d want to add to this list? Anything on other author sites that impressed you (or did the opposite)? Share them with us!

sell books

How to Sell Books Through Your Author Website

It’s one of the primary reasons an author creates a website: to sell books. And yet, these same authors still seem to be confused about some of the logistics of how to sell books. Here are some frequently asked questions.

sell booksCan I include links to Amazon, B&N, etc… to sell books?

Linking out to Amazon, B&N, your publisher — or any other sites that sells your book — is incredibly easy. In fact, we often recommend that authors include links to ALL the sites that sell their books (so as not to appear to favor one seller over another). All you have to do is choose the text and/or icons that you want to serve as links, and then use the handy dandy link feature in WordPress to make sure each one goes to the right place. Voila!

Can I sell books myself?

Absolutely. There are a variety of ways to do this — some easier than others. The simplest is to create a PayPal account. PayPal will then allow you to set a price for the book, a shipping charge, and a tax percentage. You then get an embed code from PayPal that you can put on your site. Once someone clicks on that “buy” link, they make the payment through PayPal, you get notification via email, and then you can take care of shipping it to the buyer.

There are far more complicated systems as well, but most authors start with the basic PayPal function. If you want more detail on your options, check out this blog post on the various ways to sell books.

How do I know if someone has bought my book through my site?

This is actually more complicated than it sounds. Obviously, if you’re selling the book yourself via PayPal, you know if someone has purchased it. But tracking that purchase can be a lot more complicated when it’s simply someone coming to your site, clicking a link to Amazon and then making the purchase.

My recommendation is that you set up an Amazon Affiliate account. This will allow you to put a specific tracking code on your links. Not only does this let you see who has gone from your site to directly to purchase your book on Amazon, but it also actually gives you a small percentage of the sale price as a commission! That’s a win-win.

What kinds of incentives can I offer on my website to sell books?

If you plan to sell the book yourself, there are a variety of incentives you can offer for someone to make the purchase. Since you’ll be doing the actual packaging and shipping, you might opt to include a “bonus” gift along with the book. That could be a printable discussion guide, some swag that relates to the book … or whatever else you can come up with. I’ve also worked with authors who autograph each and every copy of the book that someone buys through them. So if it ever becomes a bestseller….

Incentives are more challenging when you’re not the one selling the book. But if anyone has found a successful idea, please share it with us!

How do I get people to my website in the first place so that they’ll buy my book?

It’s true. People actually have to arrive on your website before they can decide to buy your book through your website. And there are professionals who make careers out of telling authors how to drive traffic to their site, so it’s not exactly a science that i can explain in a few sentences.

But here are some strategies (and more info on each one) that we have found to be successful for authors:

Any last tips on how to sell books through my author website?

Yes! Make it easy for a visitor to your site to buy the book. Don’t make people click around in order to figure out how to make the purchase. Have a “buy” link on each and every page. Make sure it’s clear and prominent. It’s a no-brainer, but you’d be surprised how often I see that happen.

Happy book sales!

best selling authors orb or light

Best Selling Authors: 10 Marketing Secrets

best selling authors orb or lightWhat better way to join the exclusive club of best selling authors than … well … to hear how others did it?

With that in mind, I have scoured the web and collected 10 quotes from best selling authors on their secrets to their success, as it relates to marketing efforts.

Best Selling Authors Marketing Secrets

1. Publish your novels in fast succession.

“Have several novels in the pipeline—finished or nearly so—when you present your first work to a publisher or go the self-publishing route.”
—Kathy Reichs

2. Don’t be afraid to get your hands dirty.

“I know so many people who want to be writers. But let me tell you, they really don’t want to be writers. They want to have been writers. They wish they had a book in print. They don’t want to go through the work of getting the damn book out. There is a huge difference.”
—James Michener

3. Identify your audience and your genre before you even start writing.

“There’s no mystique about the writing business, although many people consider me blasphemous when I say that. … To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.”
—Clive Cussler

4. Have thick skin when you face criticism.

“The critics can make fun of Barbara Cartland. I was quite amused by the critic who once called me ‘an animated meringue.’ But they can’t get away from the fact that I know what women want—and that’s to be flung across a man’s saddle, or into the long grass by a loving husband.”
—Barbara Cartland

5. Take control of your writing career.

“Having my first publisher destroy my dream debut made me realize that I had to take control of my career. I couldn’t leave it in the hands of a publisher interested in only his bottom line. I had to find my readers and connect with them in ways that no publisher ever could. And I had to learn how to be CEO of Me, Incorporated.”
—CJ Lyons

6. Be willing to work for reviews.

“Instead of asking family and friends to write reviews of our books, we should consider courting real reviews by running special promotions. Short $.99 sales or free promos (where Amazon price-matches Smashwords or other sites) are good ways for readers to discover us.”
—Elizabeth Spann Craig

7. Surround yourself with the right people.

“The learning curve on selling e-books is tough. If I didn’t have indie pals like Chris Keniston, J.M. Madden, J.C. Cliff, and Becky McGraw, who helped me navigate this new world, I wouldn’t be as successful as I am today. There’s no manual on how to sell e-books, and if you’re unlucky enough to hit a pothole, it can demolish your career in a heartbeat.”
—Lindsay McKenna

8. Start your marketing efforts before your book is published.

“Start your mailing list while you’re polishing your books and getting them ready to release. Build it via a clean, functional, engaging website and other social media that you’re comfortable with (people can tell when you’re not having fun and simply ‘working’ them, so play to your strengths). Start sending out newsletters–keep them genuine as if you’re writing to the one person who most loves your writing and truly wants to know what is going on with your life and your books.”
—CJ Lyons

9. Be patient.

“It’s difficult to get your work read, so don’t be disheartened if it doesn’t happen straight away for you (it didn’t for me either!).If no one reads your work, use ebooks and get it out there on the internet. You can get an audience at the click of the button, and you’ll soon know if your work is any good or not as they’ll tell you.”
—Amanda Prowse

10. Think of your writing career as a business.

“You have to take this seriously as a business, but only if you want it to be a business. Many people consider their writing to be more about therapy, or just self-expression. But I wanted to change my career from IT consultant to author-entrepreneur, and I wasn’t content to accept the ‘poor author in the garret’ myth. So that’s the first thing, take it seriously.”
—Joanna Penn

kids reading books: children's authors

6 Tips for Children’s Authors

kids reading books: children's authorsChildren’s authors face some unique challenges. While authors of books about religion or history — or even a romance novelist — have a ready-made audience of people interested in that genre, children’s authors have more of an uphill battle. They need to identify their target audience and convince them that this book is the right one for their kids.

So how should children’s authors get their books out there and in the hands (and minds) of the right people? Here are six strategies to try.

Children’s Authors: 6 Things to Keep in Mind When Marketing Your Books

1. Word of mouth is key. There’s no one out there searching Google for “great kids books.” It just doesn’t happen. So how does a children’s book make it onto the bestseller list? The key is usually word of mouth. In other words, one child reads the book and loves it. Her mom is sitting at the playground the next day and starts talking to her friend about the great book that her daughter read the night before. That’s the beginning of what is ultimately a long chain of conversations about this “book my child loves.” So start by getting your book into the hands of as many parents as possible. Give out free copies. Offer a special deal for your e-book. The more kids that can read it, the more parents that can talk about it.

2. Talk to multiple audiences. Who buys children’s books? Well, parents buy children’s books. Teachers add children’s books to their curriculum. Librarians make children’s book purchases. And, of course, you’ve got the kid who comes home from school and says, “Mommy … will you PLEASE buy me that book that little Timmy was reading?” In other words, children’s authors need to sell their books to multiple audiences. You, of course, want kids to love it. You also want to convince parents that it includes a good lesson for their child. And you want teachers and librarians to know that it’s a great book that will help their kids read (and maybe learn other things along the way). In other words, you need to position your book to each of these audiences uniquely, and possibly even dedicate specific flyers, social media messages, or pages on your website accordingly.

3. Think about events. An event can be many things. It can be a speaking engagement at the public library or local school. It can be a book reading and signing at a bookstore. Or an event can be a fun gathering at the local park or rec center. Maybe you invite kids there with lots of food, snacks and activities. Maybe you create life-like versions of your characters and have the kids interact with them. You can think as big or as small as possible, but actually having the opportunity to interact with parents and children will help you build a loyal fan following. You can find examples of great children’s authors’ events on the Children’s Book Council “Kid Lit” page.

4. Join a children’s book community. There are various organizations out there full of children’s authors (and sellers!) For example, the Society of Children’s Book Writers and Illustrators (SCBWI) boasts more than 22,000 members, and has various regional chapters that hold conferences throughout the year. Conferences like these — and others — allow writers, illustrators, editors, publishers, and agents to meet and get to know one another. Connect with professionals in the industry, and get a chance to schmooze with top children’s book publishers.

5. Make the online experience fun and interactive. Remember: your book is for kids. That means it needs to be fun. So make your children’s author website or social media presence just that. Examples of ways to do this can include:

  • A social media campaign in which you ask users to submit cute photos of kids reading your book
  • An online poll in which you allow readers (parents and kids alike) to choose the name of a character in your next book
  • A fun crossword puzzle that uses the names of characters/places in your book
  • A kids’ writing contest, in which kids can submit their own book reviews, recommended additions to your story, etc…

These are just a few ideas of ways to bring your story into an interactive online experience. Get creative and come up with your own.

6. Think big (and yes, I know that’s the name of a popular children’s book). What makes your book different and unique? How can you market it to your audience? Publishers Weekly recently cited a few good examples of authors who did just that. In promoting his children’s book about little league baseball, The Hometown All Stars, Kevin Christofora sold copies of it in bulk to a local little league team, which they could then re-sell to parents at full price as part of a fundraising effort. Laura Barta, author of My China Travel Journal, actually founded a toy company and included the book as a learning tool in a larger set of educational materials about China that also includes “color story cards for reading comprehension, a fabric play mat, and standup puzzle pieces.”

Get your book in front of as many kids, parents and teachers as possible, and let the word spread!

July in Review: 5 Great Author Reads

Happy August. Now that July has come and gone, we’ve gone ahead and put together the five author reads from the month that you won’t want to miss.

Author Reads from July

author reads july1. 70 Quick Tips That Will Boost Your Author Blog
Want more reader for your author blog? Here are 70 things you can do in 6 categories to improve your author blog’s impact.
Build Book Buzz | July 6, 2016

2. What Do My Analytics Really Mean?
Here are 10 specific things to look at in your Google Analytics, what they really mean, and what you should do as a result.
Smart Author SitesJuly 14, 2016

3. The Formula for More Book Sales
The formula for more book sales is simple. And, you don’t need to be a mathematician or chemist to apply it to your book.
Build Book Buzz | July 20, 2016

4. Amazon Books: 10 Things You Need to Know
From publishing rights to pricing and distribution … if you’re considering self-publishing through Amazon, here’s are 10 things you need to know.
Smart Author SitesJuly 21, 2016

5. 10 Self-Publishing Trends to Watch
Ten trends shaping the future of publishing
Publishers Weekly | July 22, 2016

Stay tuned for more author reads in August and beyond!

Author Website Technology: 5 Must-Have Features

author website technologyJust like everything else, author website technology is changing rapidly. So what are the latest must-haves on your author website? Whether you’re just building your site, or you have an older site that needs some updating, here are five features that we highly recommend for authors.

Author Website Technology Musts

1. Newsletter sign-up functionality. What’s the best way to get someone to come back to your site multiple times? It’s by collecting their email address, so that you can continue to keep in touch with them. I’ve written extensively about strategies for compelling readers to sign up for your newsletter; but from a tech perspective, you actually need a way for them to do that. There are various types of author website technology that allow newsletter sign-ups, from simple and free WordPress plug-ins that collect/maintain the list to more advanced options (which often involve a fee) like Mail Chimp. But regardless of which type of service meets your needs, you won’t want to have an author website without a way to properly build your email list.

2. SEO plug-in. I write extensively about SEO strategies — from how to form blog posts to keyword research strategies. But, once again, it’s the author website technology that has to be in place to make it work. There are a variety of plug-ins that WordPress offers for SEO — from the simple to the more advanced. My personal preference is called Yoast. It allows you to enter the preferred keyword for each page on your site and then guides you on how to make sure to properly incorporate it in the appropriate places. This makes a huge difference in how your site places on search results.

3. Social networking integration. Maybe you have a strong author presence on Facebook. Or Twitter. Maybe LinkedIn is more appropriate for your writing. You probably have an author profile on Amazon, or a page on GoodReads. And if video is your thing, then you may have a YouTube channel. All of these are social networking channels, and whichever ones you’re involved in need to be prominently displayed on your site. Whether you go with simple social networking buttons in the top right corner, or you have fully-embedded widgets from your most active profiles, make sure those are visible. So if a reader who is very active on Facebook comes to your site, she can easily find your Facebook page and become a fan or follower.

4. “Buy the book” links. It’s such a no-brainer, ad yet it’s frequently forgotten. Make it easy for people to buy your book! If you prefer to sell copies yourself, there are easy ways to integrate a PayPal buy button on your site. But most authors simply choose to offer links to buy the book through Amazon, B&N etc… Give buyers as many options as possible (since just about everyone has a preference) and make it a prominent, easy click.

5. Mobile-friendly design. This is one of the most important pieces in author website technology today. I’ve written full pieces about the whats and hows of mobile-friendly design, but here’s the gist: more than half of today’s internet users are browsing on their phones or tablets. In addition, Google is punishing sites that are not mobile-friendly by having them fall lower on the search results pages. All of this adds up to one basic rule: Make sure your author website is in a design format that adjusts for mobile devices. It’s that simple. The majority of current WordPress themes are mobile-friendly, so it’s simply a matter of selecting the right one, checking it on your mobile device, and running a simple mobile-friendly test on Google.

Don’t let today’s author website technology leave you in the dust. Make sure you have these five features in place on your author website.

amazon books publishing

Amazon Books: 10 Things You Need to Know

amazon books publishingBoy how times have changed. Today, self-published Amazon books are some of the best-selling books out there. If you’re considering self-publishing through Amazon, here’s are 10 things you need to know.

Amazon Books: What You Need to Know

1. CreateSpace/Kindle Direct Publishing (KDP) are the names of the self-publishing companies run by Amazon. CreateSpace is the one in which you would publish a book in print; KDP is for Kindle versions of your book. Speaking of which….

2. You can decide if you want Kindle, print or both when you publish through Amazon books. Publishing on Kindle is totally free. Publishing in print requires actually printing the book (which isn’t free), but since it’s print on demand, you would really only eat that cost when your book is ordered online.

3. Amazon will allow you to create an author profile page. Do it! When you publish your book through Amazon, you will have the opportunity to create an author profile page with your photo, bio, genre, keywords, etc… Make sure you do this, as it can make a difference in the number of books you sell.

4. Yes, you can easily link from your author website to buy the book on Amazon. I get this question from authors all the time … if you build me an author website, can you link to Amazon so people can buy the book? Yes. Absolutely we can.

5. You can set your own price. Yes, when you self publish through Amazon, you can decide how much your book costs. Offer your e-book for only 99 cents if you want to increase readership. Or decide that $3.99 is a fair price. It’s your call.

6. You control the whole process from start to finish and retain all the rights to your book. Unlike going through a traditional publishing house, you are in charge of what your book is titled, what the cover looks like, etc… Best of all, you retain the rights to your book and can even sell it to a publisher later.

7. The percent of your sales that you collect may vary. It’s basically either 70% or 35%, depending on your pricing, your location, etc… Check out the Amazon guidelines to understand which bucket you would fit into. Either way, it’s a lot more than what you’d keep through a traditional publisher.

8. You can take advantage of Amazon books promotions. I’ve spoken with many authors who have found that taking advantage of one of Amazon’s many promotions — like giving away your book for free for up to 5 days — made a huge difference in exposure. Other promotions include earning money when people borrow your book, the Matchbook program (which offers the free Kindle version with a hardcopy) and the Kindle Countdown Deals.

9. Publishing is free, but you may still need to pay for various services. It doesn’t cost you a penny to self-publish through Amazon (except the printing of purchased books). But what doesn’t come with self-publishing through Amazon is the services you usually get through a traditional publisher — editing, book cover design and any marketing services. And these aren’t areas you want to cut corners in, so make sure you set aside some budget to get professionals to help you in these areas.

10. Don’t forget to start building reviews. Once your book is available on Amazon, people can start posting reviews of it. And you want them to! Ideally, you’ll want to readers themselves to be raving about your book in a review on the book’s page. But before that happens, you can ask friends and fans to get that conversation started. Having reviews posted can make a world of difference for a prospective reader.

Okay, so what have I forgotten here? What was your experience with self-publishing Amazon books? Share your experiences, opinions, little known facts, etc… in the comments box below.

June Roundup: 5 Don’t-Miss Author Reads

Happy July, everyone! With June now in the rear view mirror, here are some author reads that you might have missed (and that you can now catch up on)…

Author Reads From June

1. Author uses novel tactic to promote book
Build Book Buzz
June 1, 2016

2. May 2016 Author Earnings Report: the definitive million-title study of US author earnings
Author Earnings
June 2, 2016

3. Facebook Live for Authors: What You Need to Know
Smart Author Sites
June 10, 2016

4. Authors: SEO Blog Posts in 3 Easy Steps
Smart Author Sites
June 16, 2016

5. As E-book Sales Decline, Digital Fatigue Grows
Publishers Weekly
June 17, 2016

Enjoy summer while it lasts! And if you stumble across any other good author reads, please share them with us in the comments box below.

book website 2017

5 Things You’ll Want to Add to Your Book Website by 2017

book website 2017We’re only halfway through 2016. And yet, everyone’s eyes are on the future already. Based on all the conversations going on in the publishing and marketing worlds, here are five things that I hear each book website should have in the new year…

Book Website Technology Musts for 2017

  1. Podcasts. Content is still king. But audio content is … well, whatever is higher than king. Authors should consider repurposing some of their blog content or book content in the form of podcasts, or podcasting interviews/conversations with other authors or experts. Podcast listening grew 23% between 2015 and 2016. There’s reason to think it will grow even more in the coming year.
  2. Livestreaming. I’ve written many posts about the hows and whys of using video on your website. But suffice to say, if you’re not using it by the end of 2016, you’ll be missing out on a lot of site traffic — both to your site and your videos on YouTube, as YouTube is now the second biggest search engine (behind Google). But the latest trend goes beyond that … it’s about livestreaming video. According to Dave Kerpen of Likeable Local via HuffPost, “Apps such as Periscope, Meerkat and Blab will grow in popularity and create opportunities for marketers to cut through the ever-cluttered landscape.” Think about livestreaming your videos from conferences, book signings and more.
  3. Instant articles from Facebook. According to socialmediaweek.com, this relatively new feature allows you to immediately post any new content on your site — like blog entries — directly to Facebook. “Essentially, the company’s content management system interfaces directly with Facebook and can seamlessly publish new content as it is ready for release.” It’s currently only available to big publishers (like NY Times, etc…), but predictions are that anyone will be able to use it by the end of 2016. So next time you post a blog entry about, say, your commentary on last week’s Brexit vote and how it ties into your book, that would immediately appear on Facebook and be visible to all.
  4. An omni-channel experience. It’s quite a buzz word, right? Well, what it refers to is creating an experience for your readers on various channels at various stages of their journey. An example provided by conversionadvantage.com is one that Disney used:
    • Users book a trip online and then use the My Disney Experience tool to help them plan the whole trip from booking hotels, obtaining passes etc.
    • Once they arrive at the park, the app helps users locate attractions and waiting times.
    • But the experience gets better with their Magic Band which acts as a hotel room key, photo storage device for any pictures, and a food ordering tool.

    Think about how you can provide something similar for your users. Maybe their experience starts with them viewing your website. Then they buy the hard copy and read the book. Maybe you want to offer them an app that they can use while reading the book to track their growth/learnings/progress. Then maybe they can come back to the website and join an online community to share their thoughts. Think about all the different ways your book can touch a reader, and how you can offer, as they call it, an omni-channel experience.

  5. Personalized emails. I’ve been saying forever that it’s important for authors to collect email addresses. And that hasn’t changed. But it’s what you do with those email addresses that is changing. Instead of just putting everyone’s name on one big email list and sending out emails en masse, today’s emails are becoming more and more personalized. First, it’s helpful to actually use a person’s name in the email to make it clear that it’s customized for them. Also, ask users when they sign up what they’re looking to receive. Do they want news updates? Do they want to be pinged every time you post a new blog entry? Are they just looking for a monthly recap? Give them options and then bucket your lists so that people are receiving exactly what they’re looking for. Also make sure to collect users’ geographic information so that you can update the appropriate people if, say, you’re doing a radio interview in Philadelphia tomorrow. By collecting a user’s name, location and interests (in addition to their email address), you can ensure that their email experience is a satisfying one.

What other book website trends are you predicting for 2017? Share them with us.

facebook live for authors

Facebook Live for Authors: What You Need to Know

facebook live for authorsIt’s the hottest new trend in marketing. It’s called Facebook Live. Here’s what you need to know about Facebook Live for authors, and how you can jump on this bandwagon while it’s still hot.

What Is Facebook Live?

Facebook live is actually a video that you shoot from your phone and air live on Facebook. It’s different from pre-recording a video and then just uploading it (which you can also do). These are real-time video posts on Facebook. In other words, you turn on the camera and your video is recorded live on Facebook until you stop recording. And while these videos actually are visible while they’re being shot, they will also appear in the news feeds of friends and followers for some period of time afterwards.

How Do You Actually Do Facebook Live?

A Facebook live video can be anywhere from a few seconds to up to 90 minutes. To start recording and have it appear live on Facebook, just follow these directions.

Just How Popular Is It?

Well, no one yet knows just how far Facebook Live is going to go. But I can tell you this: Everyone with a hand in social media is experimenting with it now. Facebook has openly shared the fact that they are ranking Facebook Live videos higher on newsfeeds than pre-recorded videos that are uploaded. That’s because, according to Facebook, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”

Are There Any Tips for Doing a Successful Facebook Live Event?

Again, it’s still pretty new. But in scouring some of the leading sites on social media marketing tactics, here are some tips I put together.

  • Take advantage of the “live” aspect. There’s no point in doing Facebook Live if there’s nothing urgent/timely about it.
  • Let people know in advance that you’re planning to broadcast. And write a kick-ass headline that piques people’s interest.
  • Check your connection before starting. Nothing worse than Facebook Live that cuts in and out.
  • Reduce background noise and speak loudly and clearly.
  • Play around with different live video times to see when you have the biggest audience.
  • Include a call to action at the end, like “Check out my website at …” or “Get a free copy of my book today by….”

How Can I Take Advantage of Facebook Live for Authors?

All types of businesses have started using this feature. And some of these ideas may be applicable to authors. Here are three ideas I found:

  1. Use it for live Q&A sessions with readers. Allow readers to tweet/text/IM you questions, and answer them live in real time. According to an article on Forbes.com, you should “Ask for feedback, respond to questions, and make the experience as participatory as possible.”
  2. Give your readers an “inside peek” at your world. Fans of your writing want to know more about you. Use Facebook Live to let them do that. One recommendation from Digital Book World is that you, “Switch back and forth from the front and the back of the camera so you can talk to your audience and also show your audience something else, like where you are, or the book you are talking about.”
  3. Broadcast live events. Are you going to a writer’s conference? Doing a book signing? Offer your fans the opportunity to follow you at this event through Facebook Live. As described by PostPlanner.com, “Are you at a conference, a concert, or some other place others would love to get a glimpse of? Share it live! But don’t forget to engage with the audience while you’re filming. Walk and talk them through every bit of it — and answer the questions that are sent your way.”

Have you used Facebook Live yet? What has or has not worked for you? Share your ideas with us!