There are a lot of things in life that take a pretty long time. Like building a strong relationship. Or making a baby. Or writing a book. Thankfully, there are other things that you can accomplish in a very short period of time. Learning about your author website and how it’s doing is one of […]
5 Things You Can Learn in the First 30 Days After Your Author Website Launches Read More »
There are lots of things that are givens on author websites, like details on the book or books, an author bio, a contact form, etc… But what makes author websites truly different and appealing is something that goes above and beyond. That’s why I always recommend that authors include bonus material on their site. Why
J.K. Rowling Sets and Example on Bonus Material for Author Websites Read More »
Does Facebook have a new rival in the author community? They do if Melbourne-based publishing startup Tablo has anything to say about it. And you don’t need to be a resident of Australia to participate. According to ITWire.com, Tablo was founded by 21-year-old Ash Davies (yikes! 21???), who recently completed a new round of funding.
A Social Network for Authors … From Down Under Read More »
Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I stumbled across this article on Publishers Weekly this morning. It talks about a major publisher — Berkley, an imprint of Penguin — testing out two book covers for the same book. The goal is to see which one gets a better response. As part of the testing process, they are posting photos of both
A Creative Way to Get People Interacting With Your Author Website Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Most people, in general, like to think (or act) like they know a lot more than they actually do. Writers creating their own author websites is no exception. With that in mind, here are five phrases that I’ve heard from clients more than once in relation to author websites. Everyone will start sounding a whole
5 Commonly Misused Phrases Related to Author Websites Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. First, let’s define what repurposing
5 Ways to Repurpose Content on Your Author Website Read More »
I’ve played a role in building hundreds and hundreds of author websites. Some are as thin as a few pages. Others have 50 pages of content or more on them, including articles by the author, various book excerpts, photo galleries and more. Seeing this vast disparity can be tricky for authors: after all, how much
How Much Is Too Much (or Not Enough) on an Author Website? Read More »
